联华超市日用品货架管理探讨外文翻译(编辑修改稿)

联华超市日用品货架管理探讨外文翻译(编辑修改稿)内容摘要：

like supplier plimentary gift the influence, realizes the single gate shop optimization with difficulty. Whether should tally the frame by the clerk tube reply: (1) The headquarters will strengthen the goods exhibition management to bee the association China standard type supermarket next development the necessity. (2) However, under the present condition, cannot imitate greatly sells the field the goods exhibition management pattern. (3) Gradually is transiting to plenary powers is responsible for the goods exhibition management by the clerk in the process, must have a transition the management pattern. 2 associations China supermarket sale management daily necessities classification of goods coordination management way theoretical analysis The gate shop tube tallies an exhibition and the clerk tube tallies an exhibition respectively to have the superior inferiority. The modity classification is by no means carries on to the existing modity big kind redefines, but is respectively manages the classification of goods based on the gate shop and the clerk to a goods exhibition which the superior inferiority in the under standing defines. According to the above analysis, we proposed one feasible classified way, soon the daily necessities modity divides into the new product, the strategic modity, the seasonal modity and other is stable. The new product definition is explicit, namely association China before has not carried on the sale, newly introduces by the clerk, in three months trial sales time modity. The seasonal modity definition is explicit, namely only then has the massive customers in some season, and has the stronger effectiveness for a period of time modity. Needs the clerk to be clear about according to the existing modity formulates the concrete variety and carries on the adjustment along with the new product introduction and the carryover item elimination. Other is stable refers namely besides the camp promotion modity, the new product, the strategic modity and the seasonal modity, sells the modity in the standard type supermarket. Strategic modity being clear about is the classification of goods key, carries on the induction to it to have to unify the association China supermarket developmental strategy, carries on the stipulation and the adjustment by the decisionmaking strata which carries on along with the association China39。 s development continues. The strategic modity manifests the association China supermarket longterm developmental strategy intention, is the association China supermarket is valuable, the nitrogen, the other people is unable simply to imitate with the substitution ability is the association China supermarket core petitive ability external performance. At present said that, united the Chinese supermarket to be allowed to develop for the strategic modity the fresh modity, and decides the sign product and the import product since birth. These modities will be the future association China carrying on industry condition petition and the powerful weapon which petes with other panies, therefore, the strategic modity should three types goods center carry on the choice in this, growth prominent, the gross profit rate will be high, the difference superiority obvious modity will be a first choice. Along with the association China Company’s development, the strategic modity adjustment also is essential. Moreover, when carries on the strategic modity choice, organization39。 s guarantee will be indispensable. The suggestion coordinates by general manager, manages the group by the modity which the headquarters various departments leader and the clerk is posed to formulate the strategic inventory, and is responsible for the individual modity by the routine group the adjustment. classifications of goods coordination management way general remarks At present the association China Shanghai39。 s straight barrack gate shop achieved more than 300, receive the management scope the limit, directly manages gate shop all modities by the clerk the exhibition is not impossible。 Also may see by the above analysis, the clerk plenary powers will take over control tallies will be to the gate shop resources, including will be familiar, the sales information accurate two big resources waste to the customer. But, if plete loyal lies by the gate shop tube to be able to appear: When camp promotion unified plan is easy to appear the contradiction。 In new product management ability insufficiency。 The decisionmaking strata strategy intention is unable to obtain the implementation。 Seasonal modity adjustment lag。 As well as partial behavior and superficiality behavior which decided by the gate shop own characteristic. The administrative action is posed by two processes, policymaking formulation and policymaking execution, in implementation, notice able region function. In strengthens the region analysis ability as well asunder the management ability premise, unifies the region strength in daily necessities goods management is also is possibly necessary. Based on the above understanding, we proposed carries on the management based on a daily necessities classification of goods coordination management pattern antithetical couplet China39。 s goods exhibition. (1) Camp promotion modity goods exhibition management clerk Regarding the clerk in the camp promotion modity goods exhibition management, the content which he manages is: The camp promotion modity locates platoon surface position and size, after that row of surface position and size adjustment. Its corresponding policymaker is: The marketing department coordinates the clerk to be responsible for the camp promotion modity a goods exhibition, there giant has the nimble right which adjusts in the definition scope. Its execution and inspector general:。