电子商务中诚信问题分析与对策毕业论文(编辑修改稿)

电子商务中诚信问题分析与对策毕业论文(编辑修改稿)内容摘要：

，相互信任的一种社会风尚 [4]。 互联网是一个虚拟的社会，其虚拟性表现为，你无法了解和你一起游戏，聊天的真实身份，正是这种虚拟性为我们提供了另一种全新的生活方式与环境；但是它又具有一定的现实性，其现实性表现为，这个社会为我们提供了许多方便，例如： 通过电子商务消费者可以完成购物、网络交易等。 应该说电子商务是电子商务中诚信问题分析与对策 –9– properly and to protect. Credit in most online consumers in the emerce appears to be dynamic and change. The credit is based on the purchase experience slowly, for each shopping site, online consumers from the initial preliminary understanding to the early browsing understanding, and then to the midpurchase attempts, and finally the formation of basic trust in the successful purchase this trust with the successful purchase experience increases gradually increase. Site credit, once formed, have an important role in maintaining the number of established buyers. Of course, the credibility of both sides [3]. For example, an emerce sites anized 虚拟社会与现实社会结合的产物。 通过电子商务进行的商品交易不是一种单边而是由买方和卖方双边或多边完成的一种交易行为。 为推动电子商务健康发展，应该在交易过程中、在交易各方之间建立起一种相互信任机制。 这种机制必须具备确认、鉴别交易另一方真实身份的功能，并且可以保护交易各方的利益不受损害，受到损害可以得到公正解决。 3． 电子商务中 诚信 的影响 (1)诚信经营有利于电子商务企业扩大规模。 只有通过诚信经营才能使企业为企业营造良好的环境，从而使企业 持续不断的发展。 相反，电子商务中诚信问题分析与对策 –10– by discount or sweepstakes, if users do not win, it will lead to a large number of return behavior, making the operator of the rising cost, and even cause phase loss. The root causes of this phenomenon is that Inter users dishonesty, causing difficulties in business operations Therefore, whether online consumers, work enterprise, business or an intermediary panies (such as Alibaba39。 s Alipay), the average of its overall integrity of the water needs to be improved, otherwise the integrity problem would severely hinder emerce further develop a （二） The integrity of the content of emerce 如果不能诚信经营，企业环境就无法得到良好保障，企业规模难以得到扩大。 (2)诚信经营是强化顾客资源的重要手段。 诚信经营会使顾客对企业满意度增加，从而对企业产生信赖。 如果企业没有诚信，价格不真实，发货不及时，会使顾客逐渐流失，导致顾客减少。 (3)诚信经营可以帮助企业树立良好的市场形象。 诚信经营会使顾客对企业有良好的评价，从而使更多的人了解该企业，企业形象良好化。 (4)诚信经营是提高企业产品价格的主要方法。 诚信经营才能使更多的人喜欢该企业，对企业产生信任和满意，只有这样 才有可能提高产品电子商务中诚信问题分析与对策 –11– 1． The meaning of integrity Integrity is a moral category, is the second identity card of the citizens, collectively, of the daily behavior of the honest and the official exchange credit. Others doing things that is, sincere, honest, reputation, and Promises must be kept and action must be resolute, authoritative, as good as gold. 2． The integrity of the content of emerce Emerce integrity of the work environment, each other, trust each other, mutual trust as a social practice [4]. The Inter is a virtual society, virtual performance as you can not understand the game, with you the true identity of the chat, 价格，如果不能诚信经营，即使降低价格也不会使顾客购买企业商品，因为顾客不能信任度和满意度太低。 (三 )电子商务中诚信问题的主要表现形式 1．价格欺诈 某些网站对产品价格的宣传信息与实际不符 [5]，在网络宣传时，对产品的价格描述模糊或夸大其词，致使消费者不能得到与预期价格一致的产品；消费者注册时提交的不真实信息，给企业的业务处理带来难度。 各种各样价格欺诈现象的出现和因此产生的价格欺诈恐惧心理，大大削减了电子商务买卖双方对网上交易的兴趣。 2．发货、付款不到位或不及电子商务中诚信问题分析与对策 –12– it is this virtual nature provides us with another new way of life and the environment。 but it is also has a certain reality, the reality of performance for this munity provides us with many conveniences, such as: shopping can be done through emerce consumers, work transactions. It should be said that emerce is the product of the bination of virtual munity and social reality. Commodity trading through emerce is not a unilateral but a bilateral or multilateral buyer and seller plete a transaction. For promoting ehealth development in the course of dealing between the parties to the transaction, to establish a mutual trust mechanism. This mechanism must have confirmed, 时 某些 B2C 网站在 收到消费者的货款后不发货，或不时发货 [6]，使消费者的利益受到侵害；某些消费者采用货到付款支付方式，却在收到货物后拒绝付款，或不及时付款，以及消费者收到货物之后的无故退货，都增加了企业营销成本。 3．产品的售后服务得不到保证 一方面，很多电子商务经营者没有设置商品售后服务机制，导致网上商品购买者寻求售后服务无门。 另一方面，有些电子商务经营者虽然设置有商品售后服务中心，但售后服务条件差，服务态度恶劣，服务质量低下，给网上商品购买者留下了非常不好的印象。 电子商务中诚信问题分析与对策 –13– identify counterparties true identity function, and can protect the interests of the parties to the transaction will not be harmed, the damage to be resolved fairly. 3． The impact of emerce in the integrity of the (1)Integrity management for emerce businesses to expand the scale Integrity management to enable enterprises to create a favorable environment for the enterprise, enabling businesses continued development. Conversely, if the integrity of management, the enterprise environment will not be able to get good protection, firm size is difficult to be expanded. (2)Integrity management is an important means to strengthen customer resources 4．信息的安全性得不到保障 目前，很多电子 商务经营者对网上商品购买者所提供的个人信息的保护机制存在安全隐患，致使网上商品购买者的个人信息被他人窃取。 根据调查 [7]： ％的被调查者在使用网络或在线交易时遭遇过自己的个人信息被人窃取经历； 66％的被调查者怀疑自己的个人信息在自己不知情的情况下被相关网站收集。 电子商务中诚信问题分析与对策 –14– Integrity management will make customers increase business satisfaction and trust of the enterprise. If the enterprise has no credibility, false prices, delivery is not timely, customer will be gradually lost, leading to the customer to reduce. (3) Integrity management can help panies to establish a good market Integrity management will make customers have a good evaluation of the enterprise, so that more people know about the pany, good corporate image (4) Integrity management is to improve the product price Integrity management to make more people like the corporate, corporate trust and satisfaction, and only in this way will it be possible to 三 电子商务诚信影响因素分析 （一） 电子商务诚信的多维度分析 1．经济学的解释 经济学家认为由于经济活动中，商品交换的双方为了追求自身经济利益的最大化和长期化而产生了诚信行为 [8]。 他们的主要观点有以。