我国文化产业国际竞争力研究毕业论文(编辑修改稿)

我国文化产业国际竞争力研究毕业论文(编辑修改稿)内容摘要：

ssession, giving it tremendous trade ine, but also the cultural hegemony and American values to the world. Chinese culture is profound, is a solid foundation of marketing and creative products, China39。 s outstanding cultural and creative products, going out in the international arena, for the dissemination of our cultural connotation, and establish a new image of the C. Improve the structure of import and export modities Our country has a petitive force on trade in goods, exports of many products in the international market share accounts for a large proportion. However, from the point of view of trade structure, we are still quite backward in the service sector, which is a major factor in China39。 s trade imbalance. Trade in services as a special cultural trade, has gradually bee a part of international trade. “Cultural trade as part of the tertiary industry, with good development potential. “8 Therefore, the development of cultural exports, 7 will certainly promote the development of new services, but also can promote China39。 s export trade structure and perfect. sustainable development of cultural trade Has been focusing on growth in the number and trade processing methods is an important measure to enhance the petitiveness of our country, but from the perspective of sustainable development perspective, is not a rational way. Therefore, foreign trade growth, improve valueadded products has bee imperative. “Cultural industries with high added value in line with the direction of economic development of our country, its great temptation is not only reflected in the direct economic benefits, but also has a strong industrial and spread to affect results. “9 For example, a big long heat not only led to the Korean people, which greatly promoted the export of Korean cultural products, bringing direct economic benefits, but also led the South Korean tourism, beauty, food, clothing, cosmetics and other industries development, and more and more Chinese people hold good impression of Korea. Thus, the promotion of cultural exports, not only conducive to the sustainable development of trade, but also help promote the export of other related industries products. 8 III. Cultural Trade Development Situation Analysis and Chinese characteristics of the present situation of cultural trade First,Trade overall is good, cultural trade 20xx accession to the WTO, China39。 s foreign trade overall rapid growth, an increase of about 20%. But on cultural trade we have no way to be happy. Statistically different culture media sporadic data, it is easy to see the development of cultural trade imbalance is a real problem facing China39。 s cultural trade, there is a huge deficit. On the whole, cultural trade is increasing, but the proportion of cultural trade has not significantly improved, poor overall development of cultural trade. No brand of cultural products and services to gain a foothold in mainstream culture in the world market. “Our neither American nor to lead Asia39。 s large Korean wave, which does not match the history of five thousand years of civilization.”10 Then,Unreasonable product structure of China39。 s cultural trade is another phenomenon, cultural trade in cultural tools and inkind support is cultural hardware, such as film, cameras, video recorders, cameras and the like. They account for more than half of the total trade volume of China39。 s cultural trade, it is the second largest exporter. But their trade in the form of trade in goods equal to, less profitable when our obvious advantages in human capital, its large exportrestricted. “Cultural services are a major part of cultural software, such as movies, books, games, theatrical performances. It has product attributes and artistic, it will bring ultrahigh additional profits. “11 Such as the popular Korean dramas huge business ine, not only to bring television revenues also led the development of the film industry and related industries, such as the development of dramarelated clothing, toys, music products and 9 some other industries. But the Chinese did not like shooting a Dae Jang Geum the same farreaching drama, this film works not only bring economic ine but also has a cultural influence. of culture and trade in China One more single cultural trade body, the second is cultural trade modity structure imbalance, the third is cultural trade imbalance in regional development, the four cultural trade geographical structure is more concentrated. 10 Ⅳ . China39。 s foreign trade development culture SWOT （ Strengths Weakness Opportunity Threats） analysis main advantage of China39。 s foreign trade development culture First, the Chinese culture has a long history and rich cultural resources. Second, China39。 s cultural products have broad domestic and international market, huge potential consumer market, which is conducive to the development of China39。 s foreign cultural trade. of China39。 s foreign trade development culture. First, the weak foundation of the cultural industry. At present, China has the international influence of largescale cultural enterprises is minimal, overall Chinese cultural enterprises difficult to use most of the smaller economies of scale to pete in international markets. Second, the lack of innovation culture industry, the output channel is narrow. Currently in China, the cultural industry, the lack of innovation, exports of cultural products are mostly traditional cultural products, these products with low added value and does not reflect the potential value of China39。 s cultural industry has. Third, the lack of specialized personnel in the cultural industries. “Talent shortage seriously hampered the cultural and economic benef。