电子商务环境中crm和erp的整合外文翻译(编辑修改稿)

电子商务环境中crm和erp的整合外文翻译(编辑修改稿)内容摘要：

sider how to integrate in order to improve overall business efficiency, rather than a specific business processes. If we consider the integration issues only from the perspective of IT or from the department the point of view, our innovation will lack of a vision ,and enterprisewide process improvement will be not sufficient, because that a regional improvement may lead to the deterioration of other regions. B. Integration of Technology It is necessary to resort to specialized software provider for technology integration. Today there are two types of software vendors on the market. 1) One kind of vendors provided a plete set of business process solutions, in which ERP and CRM module are highly benefits of that are: a) The stability of the systems integration will be enhancde in the technology. b) The concept of modular will be Strengthened. c) It will bring the benefits in market strategies and prices for enterprises, with a package of solutions on foreground ans background. But it is more difficult to implement Business Process Reengineering (BPR) in order to adapt Business Processes designed in the software. 2) The other kind of vendors provided separate modules and the procedure interface for development, the enterprises can select the modules they required and integrate them with their own existing systems through the open programming interfaces. This integrated approach is more flexible and can make the secondary development for customization. C. Technology Support There were two main technical means for integration: 1) Building one or more additional CRM modules at the original server of ERP, the additional CRM modules could be directly related to the original ERP module for data exchange, no need of adapter or synchronous update procedure. 2) The middleware which was fully patible with the ERP software could be added between the two systems. D. About Middleware Currently, there were two primary kinds of middleware. One is called Intermediate File Receiver, the receiver can receive customer information from CRM system, and then transfer it to management module integrated in ERP system. By this manner, not only we could make data transformation at the initial start time of CRM, but also the latest adjusted information such as the product catalogs, prices and discounts could constantly be input into the frontend during ERP and CRM synchronization operation to give sales correct quotations timely. The other is JustinTime Integration Manager, by which the data created simultaneously in ERP system could be immediately transferred to the CRM system, also the parallel processing of multiple requests during the same period could be pleted. Middleware technology can mask the differences between heterogeneous platforms, support interoperability for the data source. The technical standards related to it included OMG CORBA standard, Microsoft39。 s COM / DCOM, SUN RMI, etc., these interface models are mostly used for interenterprise information integration. E. About Additional Modules As additional modules ways, Oracle, as a representative ERP provider, promoted the development of CRM at their existing ERP customer base. Oracle CRM does not require the creation of additional servers, but one or more additional CRM modules on the original Oracle ERP server. Oracle39。 s CRM can achieve data such as an order number directly from the ERP order management module without the need for cumbersome adapters or synchronous update procedure. To those customers who are using Oracle ERP, the advantage is not available for other CRM providers undoubtedly. F. Benefits for Integration Whichever method is used, as long as the frontend and backend of enterprises is integrated seamlessly, work implementation of order entry and quotation will be easier. Since this is equivalent an extension of frontend software opened only for the sales staff to the work. As long as the existing customers or potential customers of Enterprises can access the following information from the work interface lik。