电子商务外文翻译--网络购物行为分析(编辑修改稿)

电子商务外文翻译--网络购物行为分析(编辑修改稿)内容摘要：

erfeit products. Therefore, the public generally feel online shopping is not intuitive, secure, they don’t believe the work39。 s rhetoric. The result is caused to the development of online shopping has a large obstacle . Online shopping is also a vacuum of aftersale security, some problem often arise that customers don’t know who to look for . Thus, in recent years online trading plaints are significant increase. In addition, the delivery time is not accurate . The development of shopping depends on a strong logistics system. But in our country, so far still lack a systematic national freight distribution business. Inadequate logistics infrastructure, thirdparty logistics services developed slowly, that all hampered the development of online shopping. Although many banks have already set up their own financial authentication center, there lacks a notified and authoritative nationwide authentication center, leading to many cases of cross authentication, repeated authentication and a waste of resources. Logistics service Second is the limitation in the logistics system. Present from the perspective of the development of the logistics, the logistics of electronic merce have following problems: the weak link at logistics infrastructure, it hasn’t highly specialization, the third party logistics ineffective work , limited services, that all impact the logistics, logistics have a flavor of planned economy color, from the perspective of logistics activities, our main problems is the development of immature distribution center, a small range of logistics activities, logistics alliance is not high, the low level of logistics technology, information system applications still closed . Among the corporations providing logistic services for online shopping in China, some 1,000 are traditional ones and their service quality is not good enough。 therefore, the need to provide a speedy transaction and delivery regardless of space and distance can hardly be fulfilled. Legal problems and publicsocial policies The laws and regulations are imperfect. Online shopping, as a new mercial activity, brings unavoidable a series of legal problems, such as the electronic contract, the legal effect question of signing in figure, an economic dispute question of the online trade, puter crime question, etc. There are a number of questions concerning marketing through the web: validity of an electronic signature, legality of an electronic contract, risk, trademarks, loss of right to trade secrets and liability. There are also government’s rules, regulations, economic policies and censorship. Besides, due to the lack of legal protection in this field, arbitration and liability cognizance are difficult when disputes arise. In addition, the efficiency of online payment in China is still low: payment validation from the bank takes a long time (about 10 days), the charge is too high (5 per cent service fee of credit cards transaction), and there are too many restrictions. All these hinder the development of emerce in China. 4. Solutions to the problems Establishing a good payment mechanism Consistent with Phoneme Institute39。 s other Privacy Trust studies, the biggest fear consumers have is identity theft (82%), followed by unauthorized access to their bank accounts and telemarketing abuse. Eighty percent of respondents said that the privacy of their personal information is very important or important to them. Based on these findings, banks should concentrate strength on solving the security encryption of the online shopping system, authentication, key technology problem on payment, etc., technically, banks should not only prevent mischief and destruction to the work of puter by virus and hacker, but also guarantee national benefit and mercial rights and interests and secret of enterprises .At the same time the bank should make breakthrough in trade account settlement and cash allocation between different banks or different regions in order to meet the development demand of work marketing At the same time, banks should address the online security of their Web sites and provide information about the measures customers can take to protect their financial assets. Banks should clearly municate their mitment to protecting the privacy of their customers and provide information on how consumers can contact the bank with questions or concerns. Respondents were also asked to suggest actions their bank could take to increase confidence in its ability to protect personal information. The most important issue with online consumers is setting limits on the sharing of personal information with third parties. This finding is also consistent with the results of our 2020 Online Consumer Permissions Study. According to that study, consumers want control over their online experience. The rewards from listening to and respecting the concerns of online consumers can lead to greater trust. And, in the world of online banking, trust is positively related to consumer acceptance and greater use of online banking services. Improving the lagging logistics Logistics is defined as a business planning framework for the management of material, service, information, and capital flows .It includes the increasingly plex information, munication and control systems required in today’s business environment. The allocateanddeliver system of logistics should be perfected. The work marketing has offered internal motive force and external demand to the variety and dispersiveness of the allocateanddeliver demand and the reform of resources in logistic enterprises. It is urgent to establish a nationwide allocateanddeliver syst。