物流工程外文翻译--电子商务环境下的逆向物流分析(编辑修改稿)

物流工程外文翻译--电子商务环境下的逆向物流分析(编辑修改稿)内容摘要：

benefit is quite considerable. Recently, many word famous IT enterprises have regarded reverse logistics strategy as the primary means of petition advantage. For instance, Sun Microsystems possesses an international center of ponents and parts retrofitting, which renews parts from Asia or Latin America and reaches the latest design。 Hewlett— Packard often use the renewed or improved ponents and then resale products in different ways。 Thomson, a household appliance pany, transports the recoverable parts to Mexico and then retrofits these parts. 2. The operation model of reverse logistics Reverse logistics, as the effective means of resource shortage and environment pollution, has been used widely in many enterprises. In the process of implementing reverse logistics, enterprises should choose the proper operation model on the ground of the actual situation. There are mainlyseveral operation models as follows: selfemployed model, pool model, outsourcing model, etc. Enterprises should select the most suitable model, based on fully understanding the advantages and disadvantages of various kinds of models, so that they can adopt effective management strategy of reverse logistics . Following is simple introduction of three models. . Selfemployed models Based on its definition, enterprise constructs independent reverse logistics system, manages there covery and recycles the scrapped products by itself. Under thissituation, enterprise emphases on not only the production, sale and aftersale service (Including recovery management), but also recycling and treatment of waste materials and packing materials. Enterprise establishes reverse logistics work throughout all the sales areas in order to recycle and dispose of reverse goods. . Pool model In this model, same industry firms cooperate with each other。 build mon reverse logistics system in the form of joint venture (Including recycling work) and offer kinds of service for cooperative enterprises and even noncooperative enterprises,such as transportation, purchase,sales etc. . Outsourcing model In the third model, outsourcing model, Enterprise gives part or all business to the particular firm in the form of paying cost. The model is suitable for the mostcircumstances, either recovery and repair or recycling the waste products. Small and mediumsized enterprises tend to like the outsourcing more, so that they decrease the operation cost. Seen from big enterprises, outsourcing is the most important means for specialized operation and promoting core petence. 3. The Ebusiness model of reverse logistics Companied with the rapid development of global economy, continuous improvements in theEBusiness have bee the focus of petition among enterprises. In therapid development ofthe Ebusiness, reverse logistics bees an important should realize theintegration of management system and Ebusiness is very important if they want to occupy large part of the portion on the market. Thechapter puts forward the Ebusiness model of reverselogistics. The electronicframework of the model is as the following graph, which is suitable for reverse present, there are three forms supporting reverse logistics in the model Emarketing is the most widely used, which is applied to the new products and old products as second Ebusiness model is the process to do a deal for used product or remanufacturing device with inter。 the third is to integrate, choose, reuse and resale, then provide the reverse logistics with Ebusiness for pletesolution scheme. The model fully embodies energy saving. . Emarketing Its main property is taking the product as focus in trading activities and all the old stuff in the electronic market is distributed. Potential customers can purchase products in the electronic market and express their willingness to buy, and engage in the potential purchase activities. The concept of Emarketing varies with the different factors, such as server39。 s location, main trading product areas, access authority, price mechanism, customer satisfaction etc. Then we analyze from the following aspects. Seeing from the se。