the160writing160principles160and160160techniques160of160business160english160letters(编辑修改稿)

the160writing160principles160and160160techniques160of160business160english160letters(编辑修改稿)内容摘要：

ut what you wish to say, express it in plain, simple words, and present it in wellconstructed sentences and paragraphs, if necessary, in tables or graphs. Avoid ambiguity and expressions that are liable to misunderstand. Accurate, straightforward, and simple English is preferred in business letters. Completeness Completeness means your message contains all facts that the receiver needs for the reaction you desire, so Business English letters are plete when they contain all the necessary information. The letters were sent before audit expression information integrity is the most basic requirement. Keeping the following guidelines in mind will help you achieve pleteness: Make all point detailed Evidence must be precisely stated .The significance of the facts in relation to the problem must be shown. The treatment of each section of the article must be plete 长春职业技术学院毕业论文（设计）专用纸 or the reader may misunderstand that particular sections. The analysis is a basis for the conclusions, and the conclusions are a basis for the remendations. Answer all questions asked If you need to reply to an inquiry containing one or more questions, answer all questions clearly stated and implied. If you have no information on a particular question, you must say so clearly, instead of omitting an answer. If you have unfavorable information in answer one or more questions, handle our reply tactfully. Concreteness Concreteness means being specific, definite, and vivid rather than vague and general. Concreteness is always stressed, especially for business letters calling for a specific reply, such as trade terms, shipment, packaging, specifications and characters of goods, figures and dates. The following guidelines can help us write concretely: Use specific facts and figures, Prefer active voice to passive voice, Choose vivid, imagebuilding words, Pay attention to word order, Putting modifiers in right place. For example： Poor: Please send your proposal to us as soon as possible. Better: Please send your proposal to us before October 10. 长春职业技术学院毕业论文（设计）专用纸 Courtesy Courtesy is not merely politeness with mechanical insertions of “please” and “thank you”. Rather, true courtesy needs to use tactful tone and respectful expression to show the honest attitude, and sincere letters promptly, for punctuality will please your recipient who hates waiting for days for a reply. Adopt the right tone in the writing. Before you begin to write, think carefully about the way in which you want to influence your customer, and then express yourself accordingly, being persuasive, firm, or apologetic. Avoid courtesy blunders in your letters. Discrepancy often occurs in business, but it should be handled and settled with diplomacy and tact without ill with on either side. Never show your anger in a business letter. Avoid suspicion, accusation and talking down. Never use irritating, offensive and belittling statements. For example, Poor: We are sorry you have misunderstood us. Better: We are sorry we did not make ourselves understood clearly. Correctness The term correctness, in addition to proper grammar, punctuation and spelling, also means appropriate tone and accuracy of information. Using the right level of language can help convey the real message without causing offense even if it is a letter of plaint or an answer to such a letter. For example, “I’ll, we’re” seems too colloquial and no formal, we should change it as “I will, we are” in business letters. Accurate information is of primary concern to business writers since business letters involve the rights, the duties, and the interest of both parties. Accurate figures and exact terms are particularly important as they are 长春职业技术学院毕业论文（设计）专用纸 the basis of all kind of business documents. Therefore, we should neither overstate nor understate, because overstatement might throw you in an awkward position while understatement would lead to less confidence and hold up trade development. Consideration The interrelationship between the sender and the receiver profoundly affects municative effectiveness. Consideration means the writer prepares the writing with the reader in mind and tries to put yourself in his or her place. Focus on “You” Instead of “I” and “We” Your readers are usually more concerned about themselves than about you. They。