sqa-hnd项目非金融专业gu-2毕业论文(编辑修改稿)

sqa-hnd项目非金融专业gu-2毕业论文(编辑修改稿)内容摘要：

r with the situation of this training school, so he choose this pany. Information Sources Secondary Information Sources Secondary information means the information which already has been gathered, so they can be used directly. The advantage of secondary information is that it is easier to be collected and it is not expensive. Therefore it is mon to use the secondary information as a base in a research and then pliment it with primary information. (1) Networks In the presentday society, the Inter technology is more and more advanced, as a result, people can get the information they want easily, and the cost is very low. The researches can get to know the basic information from the official work of the Global IELTS Training School. (2) Library Library is another important source of information besides the Inter, and the researchers can find some relevant books more easily. (3) Magazines The cost of magazines is very low, and the information is extensive, a great number of positive information can be found in magazines. Primary Information Sources (1) Questionnaire Questionnaire is a very direct and efficient method to know some information。 the managers of the corporation can collect and arrange the information, they can know the need of their customers and the problems that exists in their anization, so they can take measures to solve the problems. Business with Marketing Report of HND Grade Unit 2 6 The researches can collect the customers’ needs and their opinions to the Global IELTS Training School, on the other hands, they can also get to know the customers’ satisfaction, their sex proportion and the age structure. (2) Observations The researcher can arrive at the classrooms of the school and do some field investigation and obtain some direct materials such as pictures in the school, these materials can be important to the report. Market Research Methods Secondary Research (1) Collecting information from the Inter The researcher is going to collect the useful information from the official work of the Global IELTS Training School and other websites. From the websites people can know the basic introduction of the Global IELTS Training School, the relevant class information and so on. (2) Collecting information from the brochures(小册子 ) The researcher is going to receive some brochures from the Global IELTS Training School and get some essential information such as the faculty of the school, the teaching environment of the school and the different types of the training classes. Primary Research (1) Questionnaire The researcher is going to give away at least 50 questionnaires aim at the customers of the Global IELTS Training School, after they finish filling them, the researcher will recover all of the questionnaires and choose the effective ones as the essential material of the report, and these questionnaires should be pretest first, which means they should be given away in a small range first and test the effect of them before giving to the customers normally. (2) Observation The researcher will go to the Global IELTS Training School and take some photos of the inner facilities of the school as the materials, after the observation, the researcher will make a form to record the data during the process of this observation. Business with Marketing Report of HND Grade Unit 2 7 Theory Criteria Market Mix As the first criteria, the market mix has a very important position in the report。 it can be used in analyzing the information of the Global IELTS Training School, if they can do well in the market mix, it will be helpful for them to improve their reputation, attract more customers and make more profits. Product Life Circle According to research the product life Circle of the Global IELTS Training School, the managers can know which types of training classes have the most quantity of demand, this can help them meet the customers’ needs, offer the services with high quality to their customers and make more profits for themselves. Market Positioning The market positioning can help the corporation build a kind of class that is different with others and can give their customers a deep impression, this class based on the importance of the characteristics of their class. According to this class, the pany can build up their image and pass it to their customers, this can help the typical class ensure its position in the market and it is better for them to operate the training school and decide how to improve the satisfaction of their customers. Target Market The target market can help the managers to know their target customers, and they can offer more high quality service with a lower price to this kind of customers, this can improve the satisfaction of the customers and turn them into the corporation’s loyal customers, and it is good for the manufacturer to expanse their reputation and attract more students to attend their classes, so they can also make more profits. Promotion As for the sellers, promotion is very significant for them, according to take some measures that is good for the customers, they can attract the attention of them, let more people get to know the training school, so the influence of them can be improved, and can also make more profits in this way. Business with Marketing Report of HND Grade Unit 2 8 Timescale Plan Date Task Week1 Ensure the title of the research Week2 Find the necessary data and materials Week3 Create the planning Week4 Print and submit the planning 2. developing Week5 Create the research questionnaire Week6 Pre test the questionnaires Week7 Give out the questionnaires。