proposal_for_setting_up_tiny_world_childrens_toy_store_project英语本科毕业论文(编辑修改稿)

proposal_for_setting_up_tiny_world_childrens_toy_store_project英语本科毕业论文(编辑修改稿)内容摘要：

ch, it’s very pleasure that are more than 80% of parents thought the toy is very important, it means that our parents have paid more and more attention to toys. There is social progress. With the improvement of people39。 s living standard and enhancement of purchasing power, the expenses on necessities will decrease and those on leisure activities and personal development will rise. Especially with the government consistent policy of family planning in the long run, the three person family percentage will be growing. The children are precious, and parents are willing to invest in children’s interests and development. Toys are the child39。 s favorites. According to health ministry statistics, the babies born in China are more than 1500 millions a year. So, the toy industry is very promising.  Business Analysis Tiny world Children’s toy store will be located in San shan District between San shan primary school and kindergarten and near the park .The shop will be invested RMB 200,000 Yuan. The shop will occupy about 80 square meters and will offer a wide range of services and fortable environment to customers. I plan to invest about RMB 200,000 Yuan including the initial cost and working funds, part of which we will borrow from our parents or friends. As the shortage of funds, 7 the shop needs a loan of RMB100, 000 Yuan from the bank. After the plan is acplished I estimate that the revenue will be about RMB200, 000 Yuan and the profit will be RMB100, 000 Yuan in the first year. The project is expected to increase revenue and profit by 25% and 30% respectively in the following years and increase more in the future. According to prehensive marketing research, the new toy store will surely offer good quality products and excellent services to satisfy the customers’ needs, increase the revenue and profit and improve the financial situation. Our toys shop main sales are moderately priced toys of 10 kinds of series, including Plush toys, inflatable toys, remote control series, the puzzle series, and we will provide packaging and maintenance services. Our toys shop has a wide choices of highquality toy products rich in colors and diverse in styles, and the prices were lower. There are different kinds of toys including toy car, tricycle, transformer action figure, toy bricks, etc. The shop will hire one male employee to handle stock and one sales girl to offer various services demanded by customers. We strongly believe the store will be run successfully.  Financial Situation Analysis The toys store will totally invest 200,000 Yuan, We will spend 30,000 Yuan on the rent cost, 80,000 Yuan on the toys, maintenance equipment and Office appliance, 35,000 Yuan on decoration, 45,000 Yuan on other spending. According to calculation and budget, the management plans an annual finance as follows: A month A year Turnover 25,000 300,000 Running costs 15,000 180,000 Depreciation 1,000 12,000 Profit 9,000 108,000 On the basis of the business available, the average sales amount is about RMB9, 000 Yuan monthly, expected to reach RMB 108,000 Yuan in the first year. The turnover will rise by 25 % per month and profit by 30% in the following years. Our shop will dealing with all kinds of children’s needs. We should do something to get more potential customers. We will give them a big surprise. 8 Customer Profile Most consumers of our shop are children whose consumption habits depend on the ages and preference. Children make up a large group of toys consumption. ● Adult and other people, the baby ages of 0 and 4 are too young to choose which toys they want to buy, so the choice is resting with parent. ● Children aged 5 to 14, we must focus our attention to this group. ● The people who like to decorate their houses with toys ● Primary school and kindergarten, the teachers need a great many toys on their teaching. 9 Focus Group To study the project’s feasibility and get a clearer of the views and opinions of the different consumers, four focus groups were anized. The focus groups were as follows: ● 20 the children aged from 0 to 14 ● 20 country people ● 20 city people Questions ● Would you like to buy toys。 ● How many toys do you have? ● How often do you buy the toys? ● Which type toys you will choose? ● Which price do you accept to buy the toys? ● Do you have anything special about toys in your mind? ● Which brand do you prefer? ● What kind of products and services do you expect to get? Complaints ● The quality is not so good ● The price is a bit too high about allelectric toys ● The safety of toys is worrying ● The shop assistants are not professional. Suggestions ● The shop must spacious and bright in order to provide enough space for children to play. ● The shop assistants should improve their knowledge of the toys. ● Try to guarantee the qualities of toys ● Improve the service. 10 SWOT Analysis Strengths ● I have 3 years working experience in children39。 s toys shop and 5 years of experience in marketing. ● Transportation is very convenient, because of its locationthe shop is located between the supermarket and the kindergarten, the playground, and there is a high flow of customer traffic. ● There is。