汽车专业外文翻译---中国汽车工业的发展历程(编辑修改稿)内容摘要:

automobile fittings( in last system at vapors ). On later stage of the eighties and middle period of the 1990s, formed several great systems of sale of automobile progressively. Generally divide into: main channel: Israel and China39。 s vapor trade sell and sell the system for representatives39。 auto industry for representatives39。 vapor of goods and material electromechanical system and Israel and China. Translated result system: The ones that relied mainly on factory of the host puter and set up are own, pool the system. and missions system: Israel39。 s civilian production by the defense industry ministries and missions are as representatives39。 ministries and missions system such as weapon, aviation, space flight, etc.. trade market: The automobile rising in all parts concentrates the trade place. 5. Others. There are unique places in the automobile market of China, there are social distributors first, afterwards factory of host puters sells the automobile, China approve and acknowledge these distributor by mon people, these distributor and regular relation factory host puter. Then a kind of situation appears, when the automobile sells well, the distributor plains that the factory of the host puter does not implement contract , Not delivering on time , when the automobile is unsolvable, the factory of the host puter does not think again distributor39。 s sales are capable, Can39。 t finish the plan of contracts . A outstanding one to sell mercial city vie for goods that are in great demand sell, confusion to lead to the fact automobile market, Display and have several points mainly: confused. 2. finished products the circuitous it is the floating. sale services without guarantee. 4. the unable to carry out in tactics in host puters the marketing of factories. The returned money is difficult, the bad debt happens while repudiating a debt. In middle period of the 1990s, it changed the confused state that people began to rerecognize automobile market and resolution. The industrial policy of auto industry which the State Council issued was pointed out clearly in 1994: The total output of the automobile should satisfy the more than 90 per cent need of the domestic market in 2020( the first). The country encourages individuals to buy the automobile, and will make the concrete policy in good time according to the change of the market structure of consumption of development of the auto industry ( the 47th). Encourage whether in the world and mode set up sale of goods system and service system after sale by oneself current principle industrial enterprise automobile( the 50th). However, improve situation that form already is than establishing and need more paying, Over the past several years, factory for setting up and implement and unify host puters the marketing systems of tactics make enormous efforts, However, problems do not get settlement pletely yet. At the situation, one joint venture in mon use Shanghai and one39。 s own country of Guangzhou took the brandnew marketing mode new two a of cars 1999, Implement the limited method that acts as agent in the area, choose several limited enterprises every, Each enterprise invests several numerous up to ten million of the great amount of fund, set up the monopolized shop system. Monopolized shop sell one a of cars only, solve who easy to sell who 39。 s problem does it cost, deposit foot support the car after the goods first, Have solved the difficult problem of the fund, the limited monopolized shop of turning round, can39。 t fry arbitrarily or demand a lower price arbitrarily, Sold and reduced the round transport of the products in the dividing area. However, because products little batch, need great amount of profit to guarantee the returns on investment, Because it is tense to supply, because the states of Chinese consumer and distributor can not totally forbid circuitously with the profiteering. At present, China has already begun to implement the monopolized shop system of the automobile, has already had practice of a few years too to sell the car to pay by installments. And play a greater and greater role. This is a foreign ripe mode, sell the car in the new developing department store in the world, China has already appeared too, the ebusiness of automobile is tried to some extent at home too at the same time. Like whole China39。 s economy, auto industry, especially marketing of automobile, When new century will e and in front of 0 WT, face and catch up with and catch up with the problems of advanced international standards too. How to study international advanced experience, especially what one39。 s own country and this enterprise reality of bining international advanced experience, It is the question that every automobile manufacturing pany should study, It is even more the question that the masses of distributors should pay close attention to. At the present stage, the current situation of consumer demand of automobile of our country. The market is the circulation of modities and distributing centre exchanged, and a tie of binding production and consumption. The marketing activities of modern enterprises must be marketoriented, need something on the market, enterprises just produce anything. If enterprises want to obtain development, besides understanding the market correlated with enterprise, will do a good job of research of the market even more, the focal point is to do a good job of market demand of research. (1) Consumer purchase desire current situation Beijing old vision social economy of automobile investigate Co., Ltd. to having families that buys purpose to mainly buy targets to make and suit well specially correctly Check. Whether investigate structure order it arranges to be according to priority that buy. The primary importance is the household appliances。 T。
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