毕业论文外文资料翻译--日趋完善的电子商务-电子商务(编辑修改稿)

毕业论文外文资料翻译--日趋完善的电子商务-电子商务(编辑修改稿)内容摘要：

ke financial services, ticketsales agencies, pornography (a $2 billion business in America last year, according to Adult Video News, a trade magazine), online dating and a host of other activities, from tracing ancestors to gambling (worth perhaps $6 billion worldwide). They also leave out purchases in grey markets, such as the online pharmacies that are thought to be responsible for a good proportion of the $700m that Americans spent last year on buying cutprice prescription drugs from across the border in Canada. And there is more. The merce department’s figures include the fees earned by inter auction sites, but not the value of goods that are sold: an astonishing $24 billionworth of trade was done last year on eBay, the biggest online auctioneer. Nor, by definition, do they include the billions of dollarsworth of goods bought and sold by businesses connecting to each other over the inter. Some of these B2B services are proprietary。 for example, WalMart tells its suppliers that they must use its own system if they want to be part of its annual turnover of $250 billion. So emerce is already very big, and it is going to get much bigger. But the actual value of transactions currently concluded online is dwarfed by the extraordinary influence the inter is exerting over purchases carried out in the offline world. That influence is being an integral part of emerce. To start with, the inter is profoundly changing consumer behaviour. One in five customers walking into a Sears department store in America to buy an electrical appliance will have researched their purchase online—and most will know down to a dime what they intend to pay. More surprisingly, three out of four Americans start shopping for new cars online, even though most end up buying them from traditional dealers. The difference is that these customers e to the showroom armed with information about the car and the best available deals. Sometimes they even have puter printouts identifying the particular vehicle from the dealer’s stock that they want to buy. Half of the 60m consumers in Europe who have an inter connection bought products offline after having investigated prices and details online, according to a study by Forrester, a research consultancy (see chart 1). Different countries have different habits. In Italy and Spain, for instance, people are twice as likely to buy offline as online after researching on the inter. But in Britain and Germany, the two most developed inter markets, the numbers are evenly split. Forrester says that people begin to shop online for simple, predictable products, such as DVDs, and then graduate to more plex items. Usedcar sales are now one of the biggest online growth areas in America. People seem。