毕业论文外文翻译----新产品上市的八个原则(编辑修改稿)

毕业论文外文翻译----新产品上市的八个原则(编辑修改稿)内容摘要：

but mostly due to technical or management discretion of the individual. And most had not been listed during the tests. This will cause the product to the dislocation between customer value. For example, a research and development of a blood vessel to remove the fat middleaged men39。 s products. Without careful research, on the market. But found that after listing the vast majority of men do not think that the blood vessels in fat, but usually do not go check. Many people believe that some fat middleaged men will appear properly mature and stable. At this time, products have been on the market, a dilemma, the final product market failure, suffered heavy losses. To avoid such problems, P amp。 G39。 s new product process clearly, the nature of the new product is the product concept, and the concept is that customers value. In the actual process, P amp。 G to develop products concept as the first step in the development of new products, while product development and advertising, channel planning is the product concept as a basis. To ensure the quality of the concept, further development of the concept of a standard sevenstep development method. Principle 3: Forecast sales of scientifically Listed in P amp。 G management process, respectively, four on the market within 12 months after the sales forecast, and each time the data based on quantitative market research. Then, based on four predicted further market budget estimates. Many panies in the listing process, the lack of scientific methods, often take a simple projection method. For example, an enterprise ready to launch a smoking cessation product. Leaders that: China has 300 million smokers, even if only 1% have tried this product, there are 300 million dollars to unit 100, then sales should be 2 to 300 million yuan. But in fact city, the disappointment will follow. Less than one hundred thousandth of people try this product, twomillion selling only the poor. One marketing director, to such a vivid description of the listing process are: ecstasy, arousal, confusion, regret, and punishment of five processes. However, the four P amp。 G forecast effectively reduce blindness in preparation for the listing, and effectively help reduce and correct the errors listed in the decisionmaking. Principle 4: the establishment of an independent group of new products to market, and fully authorized to In China, the traditional sense of the parents and leaders, making the core of many panies to market leadership is always interfering in all major policy decisions, because how high, and kept their promises. In this case, the power tends to replace the scientific research and analysis, and failure is mostly due to this. P amp。 G in order to avoid such problems, on。