英语专业毕业论文-onthemotivationoftouriststolijiangandthestrategyoflijiangtourismdevelopment(编辑修改稿)

英语专业毕业论文-onthemotivationoftouriststolijiangandthestrategyoflijiangtourismdevelopment(编辑修改稿)内容摘要：

d categorized the tourists’ motivation from different angles. Maslow’s hierarchy of needs is introduced to the research of tourism theory and American Robert W. Mackintosh divides the tourists’ motivation into four parts. The first one is the healthy motivations which include stamina reanization, athletic sports, and entertainment on seashore, loosening emotion, removing intense and clearing tiredness. The second one is cultural motivations in order to find to find out the cultural coquette, such as music, dance, art, customs, painting, religion and history. The third one is the motivations of social relation. Making new friends, visiting old friends and relations, escaping from the daily affairs are all the motivation of social relation. The last one is motivations of prestige, which emphasize on the consideration about individual benefit and future.[1] From the content, tourists’ motivations can be divided into four types. The first one studies the demographic characters of tourists, the different needs of tourists and the preference of tourists’ motivation and tourism. The second one puts emphasis on the tourist generating countries from the angle of the tourism destination. The third one studies the tourism action from the angle of the tourist generating districts. The last one analyses and pares the motivation of some special groups.[2] In this article, the author pares and analyses the motivations of different groups to Lijiang, and makes an analysis of the strategies taken by both the local government and the agencies. Besides, some suggestions are also provided in this thesis. On the Motivation of Tourists to Lijiang and the Strategy of Lijiang Tourism Development 2 1. The Background of Lijiang Tourism The development of Lijiang tourism Lijiang tourism started in the middle of 1980s. From 1985 to 1990, Lijiang tourism was in exploration stage. Later, Lijiang regarded the tourism as an industry to plan and development, and Lijiang tourism began rapidly growing. Now Lijiang tourism has bee a new economic growth point and a leading industry in the development of Lijiang. Since the 1990s, “culture is the soul of Lijiang tourism” starts to bee the consensus of Lijiang people from all walks of life. The intangible cultural heritage of Lijiang plays an important role in the cultural tourism. Since the Richter magnitude 7 earthquake in February 1996, according to the principle “the ordinal recovery and instancing” and “to protect the ancient history, culture and artistic value”, people in Lijiang restored and reconstructed the old city. In December 3rd, 1997, UNESCO world heritage mittee unanimously passed that Lijiang Old Town will be included into the “World Heritage List”. After the successful application for the “World Heritage List”, Lijiang declared successfully that the natural heritage of three flowing rivers, the memory heritage of Dongba ancient documents, and Laojun MountainDawn national geologic park, during the “tenthfiveyears” period, which made the resources of Lijiang tourism into the domestic and international wellknown brand series, built Lijiang reputation and expanded Lijiang’s influence. In 1999, from the angle of the protection of ecological environment, Lijiang stopped the development of the natural forest,and on the premise of the development and protection of natural tourism resources, Lijiang strengthened the ethnic cultural development of Lijiang ancient city. In 20xx, the performance, “The Impression of Lijiang”, directed by Zhang Yimou attracted 63 million audiences only in 20xx。 the ine of tickets reached 6700 million yuan, and created tax of 30 million yuan, which became another cultural pillar industry of Lijiang. In October 20xx, the central policy laboratory listed Lijiang national reform and openingup 18 typical regions, which fully affirmed the Lijiang tourism industry achievements.[3] The parison of tourists to Lijiang between the past and present From 1980s to present time, the great change of the tourists to Lijiang has happened. The author will list the changes of the tourists’ home and abroad in the following table, overseas tourists, domestic visitors, foreign tourists and Hong Kong, Macao, Taiwan tourists. Then the author will analyze data and make out a conclusion, which can show the rapid development of Lijiang.[4] annual Tourists at home and abroad (million) Overseas tourists (million) Domestic visitors (million) Foreign tourists (persontime) Hong Kong, Macao, Taiwan tourists(people) In 1990 9 5179 600 In 1991 10 6936 2474 In 1992 15 6902 2721 In 1993 17 9094 2384 In 1994 20 14399 2486 On the Motivation of Tourists to Lijiang and the Strategy of Lijiang Tourism Development 3 In 1995 81 26893 3625 In 1996 106 43838 2087 In 1997 168 40383 9038 In 1998 38924 15677 In 1999 50569 18463 In 20xx 57618 34600 In 20xx 60375 44855 In 20xx 59141 89235 In 20xx 32418 49988 In 20xx 56500 35600 In 20xx 108231 74587 In 20xx 153782 154945 In 20xx 273690 127010 total 1044872 670375 From the above data form of tourists and changes, the number of tourists remains at an annual growth % from 1990 to 1994. With the holding of the meeting of northwest of Yunnan holding, there appeared that the tourism market became better and better with the highest level %. Owing to the impact of “2 3”earthquake news and the influence of declaring world cultural heritage of Lijiang Old Town, the visibility and reputation of Lijiang gets bigger rise. Tourism market first breaks through 100 million. After 20xx as the travelling propaganda, creating Chinese excellent tourism city and other measures benefitting sustainable and healthy development of tourism industry, Lijiang bees the most favourite tourism city European people like, the excellent city of living environment global choose, the most beautiful areas of China, Chinese excellent tourism city, and the charming Chinese city, etc. 2. The Analysis on Motivations to Lijiang The analysis on tourists from the perspective of age The tourists’ age plays the decisive part in choosing a tourism destination. The youth like new things and new place where they can have a risk. The middleaged tourists like cozy place where they can have a rest. The elderly like a peaceful place where they can learn and understand the friendly reception. No matter how old the tourists are, they can travel to Lijiang because Lijinag’s resorts are fit for every age level. The youth The youths travelling to Lijiang enjoy themselves because they are active and have the ability to accept new things. They are eager to probe the society and the secrets of nature and it is difficult for them to make promise in the social phenomena. So the group consisting of the youths emerges interests t。