浅析丰田公司国际营销策略(编辑修改稿)

浅析丰田公司国际营销策略(编辑修改稿)内容摘要：

carefully analyzes the demands for Toyota. At last, it will discuss some revelations to china, which will inspire some Chinese panies that are in international petition and provide some excellent experience. 2. The Theory of Marketing Strategy Research Basic concepts of marketing strategies International marketing refers to marketing carried out by panies overseas or across national borderlines. This strategy uses an extension of the techniques used in the home country of a firm. International marketing is the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and anizational objectives. （ Wikipedia， 20xx:299310） Basic concepts of distribution channels Export success hinges on the management of work for distribution. This module would explore the ways to explore, deploy, evaluate, develop, establish and monitor the channels. Market positioning concept Positioning is a perceptual location. It39。 s where your product or service fits into the marketplace. Effective positioning puts you first in line in the minds of potential customers. 3. Brief Introduction of Toyota The development of Toyota in recent years 1 Toyota Motor Manufacturing France . begins production in France in20xx. 2 Toyota enters Formula One World Championship。 Tianjin Toyota Motor Co., Ltd. begins production in Chinain20xx. 3 The Toyota Partner Robot is publicly unveiled in 20xx. 4 The Lexus brand is introduced in Japan in20xx. 5 Worldwide Prices sales top 1 million mark in 20xx. 6 Worldwide Prices sales top 2 million mark。 Toyota and Tesla Motors agree on joint EV development in20xx. Innovation of Toyota Whether it is alternative energy sources, interconnected traffic amp。 safety systems, human assisting robots or new modes of personal transport, Toyota is constantly focused on developing for the future. 4. Case study on the international Marketing of Toyota Case study the god of marketing Zheng Tailang Highpower Toyota enterprise was founded in Tailang guide the pany to explore the international sales. He discovered a special market theory and marketing methods. He put emphasis on aftersale service. He establishes a strong marketing system. Thereby Toyota cars have poured across the world. The reason why Toyota could capture most the US market While all the latter reason could have led to Toyota’s current situation. There is one particular reason that is largely responsible for the chaos within this pany。