旅游专业外文翻译--在旅游电子商务系统的建议撒哈拉以南非洲地区的产业-电子商务(编辑修改稿)

旅游专业外文翻译--在旅游电子商务系统的建议撒哈拉以南非洲地区的产业-电子商务(编辑修改稿)内容摘要：

Travel Systems, 2020。 Paulo,2020。 Accenture,2020。 Werthner and Ricci, 2020). eCommerce could help achieve the potential of the African tourism industry thus increasing the inflows of the much needed foreign currency into their economies. 2 Methodology The study described in this paper is a continuation of research previously reported in the Telematics and Informatics journal by Maswera et al. (2020). As there is little published information about the emerce activities in Africa south of the Sahara (Molla and Licker, 2020), a study (Maswera et al., 2020) was carried to find out if organisations in the tourism industry in four African countries were adopting emerce. The countries studied were South Africa, Kenya, Zimbabwe and Uganda. These four African countries were chosen for the study as they are some of the tourist destinations which are better known for safaritype of research is described in more detail in the previous paper in Telematics and Informatics by Maswera et al.(2020), in the PhD thesis by Maswera (2020), and in papers by Maswera and Dawson (2020a,b, 2020) and Maswera et al. (2020). However, for ease of reference, this section provides a summary of the research undertaken. There were two phases in this study. The first phase involved examining a large number of websites of various tourism organisations from the abovementioned countries. Three surveys were carried out, the first to determine what emerce features are available on the subSaharan African websites, the second to examine the content accessibility and the third to examine the usability of the websites. Availability sampling was used to choose the organisations to survey. Search strings were used to find as many websites as possible relevant to tourism in the African countries. For this purpose the search engines used were Google and Excite. To get the most out of a search the researchers used search strings such as „„Major Hotels in South Africa” an„„TravelAgencies in Namibia”. Other websites were found at sites of various associations. For example, the Tourism Business Council of South Africa (TBCSA), the Kenya Association of Tour Operators (KATO), and the United States Tour Operators Association (USTOA) have lists of links to websites of their members. The limitation of this sampling method is that it is difficult to determine the total population the tourism organisations that the survey represents. However, by obtaining as many panies as is possible with. Between 300 and 600 websites examined in each survey, all categories of tourism organisations were wellrepresented. The websites which were accessed were those of the various tourism organisations which included national airlines, national parks, governmentrun and private tourism promotion organisations, car rental panies, travel agencies and tour operators. The websites of the aforementioned organisations are likely to provide information a tourist needs before deciding whether to embark on the particular trip. These websites will also enable the customer to carry out the necessary transactions such as making enquiries or online reservations and paying for the products and analysis of the data gathered from the surveys revealed that although the websites were parable in terms of providing tourism product information to those of their counterparts in the USA and Europe they. Need to be evolved into marketing t。