bec高级口语资料(编辑修改稿)

bec高级口语资料(编辑修改稿)内容摘要：

g: how to ensure that agents maintain a high level of effectiveness when representing a pany 4. Time Management: the importance of planning work time effectively 5. Project Development: how to ensure interdepartmental cooperation on new projects 6. Purchasing: how to evaluate and select new products 7. Personnel Management: the importance to a pany of having well motivated staff 8. Strategic Planning: how to decide whether to purchase or rent pany premises 9. Sales: how to ensure that price levels for new products are set appropriately 10. Communication Skills: the importance of foreign language training for selected employees 11. Advertising: how to select a suitable agency to handle a pany’s advertising 12. Finance: how to decide whether to float a pany on the stockmarket 13. Marketing: the importance to a pany of offering its products on the worldwide web 14. Staff Training: how to evaluate the effectiveness of pany training programmes 15. Company Growth: how to decide when it is the right time for a business to expand 16. Public Relations: the importance to a pany of sponsoring wellknown personalities from the arts and popular culture 17. Recruitment: how to ensure that the best candidate for a post is selected 18. Information Management: how to analyse and make effective use of information 19. Sales: the importance of brand image in ensuring that products or services sell well 20. Technology: the importance to a pany of keeping uptodate with inter developments 21. Quality Control: how to ensure that a pany consistently maintains quality control standards 22. Product Promotion: how to make effective use of the media when promoting a new product or service 23. Product Management: the importance of teamwork for the effective management of projects 24. Health and Safety: how to develop a responsible attitude among staff to the health and safety requirements of acpany 25. Technology: the importance of puter skills for the workplace of the future 26. Communications: how to ensure that is used appropriately by staff for internal and external munications 27. Staff Development: how to administer a staff budget effectively 28. Market Research: the importance of finding out about customers’ habits and attitudes 29. Financial Management: how to identify ways of reducing costs in a pany 30. Communication: how to achieve an effective working relationship between different departments within a pany 31. Communication skills: the importance of understanding cultural differences when working in an international environment 32. Personnel Management: the importance of providing employees with clear job descriptions 33. Company Growth: how to ensure that pany growth proceeds at the optimum rate 34. Time Management: how to manage a heavy workload effectively 35. Health and Safety: the importance to a pany of having a Health and Safety policy 36. Human Resources: how to ensure that staff at all levels receive appropriate feedback on individual performance Samples(部分口语试题参考答案 ) Customer Relations: how to maintain customer interest in a pany’s products As is know to all, it is very important for a pany to maintain customer interest in their products. I think a pany should try every possible way to retain its current customers. First, it should always make sure that it provides its customers with quality goods and aftersales service. Second, it should lay enough emphasis on the feedback from its current customers and take prompt action to take care of their needs and demands. Third, if possible it may provide some incentives to its old customers. For example, it can grant a certain discount to them if their purchases reach a certain amount. Apart from all these, a pany should design strategies to attract new customers and create transactions with them, to expand their customer base, so to speak. These strategies include product diversification and upgrading. All in all, a pany should try its utmost to keep its current customers satisfied with its products and services, and at the same t。