市场营销外文翻译--关于化妆品在消费者中的购买模式研究(编辑修改稿)

市场营销外文翻译--关于化妆品在消费者中的购买模式研究(编辑修改稿)内容摘要：

personal cosmetics emerged as the fastest growing area of the cosmetics and toiletries market overthe review period. Experimentation among teen and young adult women was one reason cited for the increase in makeup use. According to Monteiro (2020), there is a tremendousin crease in the female cosmetic consumers. This is due to increasing number of women being the earning members of the family due to their increased level of literacy and growing influence of the media More males are being conscious about the way they look and are increasingly looking to grooming products to spruce up their physical appearance. This newfound male grooming consciousness was encouraged by men39。 s active participation in prominent fashion shows, such as the popular Fashion TV channel, and in beauty pageants exclusively for men .The demand for men’s hair care and deodorants has gone up and razors and blades have contributed to the men’s grooming value sales. This particular segment which is at its early stage of its development with a growth of only 6% remains a nascent niche. Female cosmetics consumer psychology Women and Cosmetic Born to a pair of enemies. Cosmetics for women, there are a lot of consumers consistently classification, of which, by incentive for consumers to purchase the mental breakdown of the most mon method. For enterprises, for now this consumerdriven era, the motivation for consumers to buy different for different marketing strategies on the marketing research pany bees extremely effective. In this context, we can present the women39。 s cosmetics consumers are divided into the following categories: realistic psychology of consumers, consumers seeking psychological security, hi new psychology of consumers, the consumer psychology of beauty, follow the psychology of consumers, the status of consumer psychology who here especially psychological consumer category 7. Realistic psychology of consumers are rational and psychological characteristics of the largest consumer, less vulnerable to the impact of advertising and promotional staff. Making purchasing decisions, attached great importance to product tangible results, often the product of all aspects of information are concerned, try this link is essential to them, on the other hand, their friends around them after use The remendation is also very concerned this group of people doing consumer research carried out, the first effect is the product must be significant。 followed by use of experiential marketing as much as possible so that they e into contact with products and trial products。 again is the emphasis on the importance of word of mouth. Specifically, from the following aspects. Seeking the maximum security mental psychological characteristics of consumers is a serious sense of crisis. Usually over the age of 25 middleaged women, who on the face of particular concern to youth are not afraid, afraid to face aging, strongly through various means to retain the footsteps of years. When their eyes first wrinkles appear, when the first root hair of their head when there is they most want to restore the beauty, pleasure yourself, so that consumers are most vulnerable to the impact of advertising and promotion personnel terrorist demands on their most effective. Women39。 s consumer psychology —— Packaging Color To make good use of color brings the experience of women to meet the beauty of the heart. Heart of beauty in everyone, especially female consumers, the beauty of the heart bee more prominent. Cosmetics, color design, to consumer groups for differ。