对中国服装公司网络营销的研究毕业论文外文翻译(编辑修改稿)

对中国服装公司网络营销的研究毕业论文外文翻译(编辑修改稿)内容摘要：

channel and work channel is weak. It mainly shows that pany can not integrate two channels rationally in market. Therefore the same customer group can meet same products of pany in different channels and customers may doubt the products and even the pany owing to receiving discrepant information. They also launch price war and sales promotion in order to strive for customers in channel. The two appositive channels do not design corresponding marketing bination, instead unified marketing strategy. The management and maintenance of channel is deep and careful enough。 even if channel policy and sales means are applied to work channel and unified channel, inefficient munication and introduction result in part members of channels’ dissatisfaction。 intermediary business takes on more various and flexible than transaction relationship between traditional intermediary and panies. Companies can not modify in time traditional channel way so that two kinds of channels can not merge into strong co. III. SUGGESTIONS ON NETWORK MARKETING OF CLOTHING COMPANY IN CHINA A. Cultivation talent of work marketing If clothing pany want to develop work marketing, it should attract professional to expand sales market so that layer of work marketing can be divided more elaborately to e into a integral work marketing system with many positions such as manager of merce transports, inter marketing consultant, manager of work sales, manager of customer retention, channel sales manager of advertisement, engineer of business research, representative of clothing marketing. Foreign panies fix positions of talents of work marketing clearly. They should be a mixed mode talents have petent for market survey, mastering work advertisement, search engine marketing, scheming and realizing marketing work, work integration promotion. Therefore it can provide intellectual guarantee and talent support. Consequently, domestic clothing pany should train staff of work marketing in accordance with characters of clothing industry. B. Promoting information of pany Network marketing is the connection work technology with pany marketing and modern information munication technology。 pany information is the connection of work technology with the whole sales activity of pany and moder information munication technology. Information of pany can improve accuracy and timeliness of administrating information of pany, which makes decision of panies more scientific and pany business procedure and administrating procedure more rational and Helps Company make quicker reaction, makes bination and utility of resources of pany more rational. In this case, current resources can be used best to promote productive proficiency and administrating efficiency. If clothing panies want to develop work marketing efficiently, they should accelerate information to make pany decision scientific and strengthen reaction of panies. Thus it can fit development of work marketing. and function of optimization website, elevating customer’s visiting experience A pany website of sophisticated function can elevate customer’s visiting experience. When pany designs marketing website, it should optimized structure and function of website according to following points. According to hints of navigation drop down, information relevant to goods is provided, optimization navigation system of site search is offered。 customer’s ment and sales record are showed in website to induce customer to consume。 toll free call and online service are offe。