外文翻译--网上零售的有效模式(编辑修改稿)

外文翻译--网上零售的有效模式(编辑修改稿)内容摘要：

main tasks such as sourcing, automated purchasing, processing to facilitate the sellers and buyers to do business transactions. Laudon and Laudon (2020) stated that B2B emarketplace refers to the exchange of information, products, services, and payment via the inter between buyers and sellers. B2B emarketplaces are typically defined as interorganisational IS through which multiple buyers and sellers interact electronically to identify potential trading partners, select them and execute transactions (). Argued that, B2B emarketplace is able to remove some of the inefficiency of traditional business functionality and allows partners to streamline their marketing activities by sharing information instantaneously. In recent years, B2B emarketplace have improved/enhanced the extent of emarketing activities。 providing to all marketers especially to SMEs. Recent studies (Narayanasamy ET。 Pavaloia, 2020) are indicative of the fact that SMEs have started to respond positively to the changes brought about by the inter technologies. While the main concerns of SMEs are related to the generic SMEs characteristics of limited time/resources and expertise, B2B emarketplace provide a favorable environment for SMEs to。 lower operating and marketing cost, better opportunity to promote their products/services, and enrich their overall marketing munications mix. Overall, the benefits of B2B emarketplace as reported by many academics and practitioners include: reducing search costs by facilitating parison of price, products, and services(Kandampully, 2020。 Bakos, 1998。 Kaplan and Sawhney, 2020)。 .improving production and supply capability (Barua et al. , 1997。 Albrecht et al. ,2020)。 .improving personalization and customization of product offerings (Bakos, 1998)。 .enhancing customers relationships (Kierzkowski et )。 .reducing marketing costs pare to traditional marketing media (Sculley andWoods, 2020)。 .reducing numbers of marketing staff (Gloor, 2020). However, the current literatures do not fully explore the issues relating to the performances of B2B emarketplace from an emarketing perspective. In addition, much of the research is focused on particular research areas of interest often ignoring the links to others dimensions in particular emarketing services. Hence, there are concerns that the despite the efforts to promote adoption of B2B emarketplace from an emarketing perspective, SMEs are not fully aware of the opportunities and benefits (Stockdale and Standing, 2020). The literature provides insights into the current level of interenabler marketing technologies from B2B emarketplace to the marketers. The online and offline publications from both academics and practitioners indicated that, emarketing via B2B emark。