透视消费者-消费者行为知识(ppt32)-销售管理(编辑修改稿)内容摘要：
designed to meet consumer needs. Social Legitimacy of consumer Influence When Shaped by a Proper Ethical Sensitivity Consumer Bill of Rights The Right to Safety The Right to be Informed The Right to Choose The Right to be Heard(Redress) The Right to Enjoy a Clean and Healthful Environment The Right of the Poor and Other Minorities to Have Their Interests Protected 消費行為研究發展之路 Since late 1950s and early 1960s Economic theory Marketing General considerations: 1)Content Productiondriven to marketing driven 2)MethodologyBehavioral sciences sophistication Environmental Factors shaping the Marketing Challenge 產品／服務供過於求 與遠端消費者迅速正確傳播 迅速經濟鋪貨，以增盈收 獲通路配合支持整體行銷策略 國內及全球經濟成長 消費行為各階段研究重心 PreWorld War II Era PostWorld War II Era The Contemporary Scene PreWorld War II Era。阅读剩余 0%
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