创造竞争优势(ppt16)-经营管理(编辑修改稿)

创造竞争优势(ppt16)-经营管理(编辑修改稿)内容摘要：

些策略优势。 18 8 Competitor Analysis 竞争分析 • Designing Competitive Intelligence Systems  A WellDesigned CI System:  Identifies types and sources of petitive information  Continuously collects information  Checks reliability and validity of information  Interprets and anizes information  Distributes information to decision makers and responds to queries • 设计竞争情报系统  一个设计良好的 CI系统： 识别竞争信息的类型和来源 不断收集信息 检查信息的可信性与有效性 解释和组织信息 将信息传递给决策执行者并对质疑作出反应 18 9 Competitive Strategies 竞争策略 • Approaches to Marketing Strategy  No single strategy is best for all panies  Marketing strategy and practice often passes through three stages:  Entrepreneurial marketing  Formulated marketing  Intrepreneurial marketing • 制定营销策略的方法  没有任何策略是所有公司的最佳选择  营销策略和实践经常会有三个阶段： 企业市场 合成市场 外部市场 18 10 Competitive Strategies 竞争策略 • Basic Competitive Strategies: Porter  Overall cost leadership  Lowest production and distribution costs  Differentiation  Creating a highly differentiated product line and marketing program  Focus  Effort is focused on serving a few market segments • 基本竞争策略：波特  总成本关系 最低的。