外文翻译--巴西旅游业的动态分析：挑战和建议(编辑修改稿)

外文翻译--巴西旅游业的动态分析：挑战和建议(编辑修改稿)内容摘要：

the respondents do not have a good perception regarding the social and economic conditions of the country and, furthermore, are worried about security issues when visiting the country (RezendeParker et al., 2020). The study This study uses a version of the shiftshare technique, developed by EstebanMarquillas (1972), to examine the characteristics and dynamics of the tourism industry in South America. The purpose is to measure and analyze the growth in tourists arrivals to South America (Argentina, Bolivia, Brazil, Chile, Colombia,Ecuador, Paraguay, Peru, Uruguay e Venezuela) from three different regions of the world (Europe, Americas and residual region which includes Asia, Africa, the Middle East and South Pacific countries) between 1998 and 2020. The shiftshare technique deposes the growth of the number of tourists into various ponents that can explain its behavior, enabling indepth diagnosis of the dynamics of the sector in the period. The selected countries in South America were chosen to pose the benchmark because they share some significant similarities in terms of potential attractiveness and image. Thus, each country’s performance can be pared to the collective performance of the benchmark. The data for tourist arrivals are piled from the Statistical Yearbook, published by the Statistical Division of the United Nations Department of Economical and Social Affairs (United Nations, 2020). Results The main results of the study are the following: Brazil is the country that receives the highest number of international tourists in South America (over 30 percent), followed by Argentina (approximately 20 percent), Uruguay (11 percent) and Chile (11 percent). As for the touristgenerating countries to South America, the Americas (over 70 percent) and Europe (23 percent) continue to be the leading tourist exporters. Between 1998 and 2020 there was a marked reduction in the number of international tourists, representing a drop of over 18 percent in the number of tourist arrivals to South America, mainly because the 9/11 and the political and economic instability of some of the countries in the region, especially Argentina,Colombia and Venezuela. Despite the global decrease of ining tourists to South America, the number of European tourists increased during the period under consideration (5 percent). With respect to Brazil, its global performance fell well below expectations and it lost market share, losing more than a 1 million tourists ( percent). The foregoing analysis made it clear that this reduction was due to a weak performance in the Americas, which was partly offset by a good performance from Europe. The results indicate that the number of European tourists visiting Brazil increased by 235,503 (an increase of more than 20 percent). According to the analysis, Brazil enjoys a petitive advantage in attracting European tourist and it is specialized in this region. The results also revealed a marked reduction of more than million tourists from the Americas to Brazil, which can be explained due to: crisis in the main touristgenerating countries like the US (9/11) and Argentina (economic crisis)。 a petitive disadvantage in attracting American tourists。 and a nonspecialization in this market. Ecuador ( percent) and Peru ( percent) were the only two South American countries that increased the number of tourist arrivals during the period. These countries present petitive advantages in relation to the remaining countries of So。