外文翻译--工业园区内产业集群和区域品牌效应分析(编辑修改稿)

外文翻译--工业园区内产业集群和区域品牌效应分析(编辑修改稿)内容摘要：

ction process is posed by several panies according to different conditions, more flexible product with elastic ponent of enterprise production work. But along with the economic globalization and the development of work technology, more flexible production, supply chain extension and specialized cooperation, mon function of material resources with technology innovation, weakening the winner is the dominant, must cause the hightech clusters of increasing control technology of national industry cluster tend to generate global linkage and influence, thus bee the direction of industrial cluster development. Second, the regional brand effect in industrial cluster We know of an area in memory often is the most famous local specialties. For example, say to fashion, we immediately associate with Italian Milan and Paris. Say to the watch, immediately associate to Swiss. The brand is the enterprise intangible assets, regional brand name card. Brand, can effectively improve market share. Individual enterprise to build their own brand, need huge funds, however, industrial cluster enterprises through the overall strength and increase enterprise advertising investment group, easy to use, the effect of regional brand, so that every enterprise benefit. Regional brands including three factors: one, the regional characteristics. The industrial area is an important ponent of regional brand. Area is essentially an administrative division and geographic 4 concepts, generally with strong regional features, such as the geographical characteristics and resource advantage or cultural history origin and natural style, etc. Next, the connotation of the brand. A successful brand represents a specific product attributes, interests and values, personality, culture, customer group, etc. Three, industry strength. Industry strength formed the basic content of regional brand. Specific industry, the production scale of its product, market share, technology and quality level, industrial internal division and cooperation, the degree of strength level it reflected has positive correlation with regional brand influence. Third, the industrial clusters and regional brand effect Regional brand and industrial cluster exists between the mutual promotions and influence each other. On one hand, the formation of regional brand has obvious characteristic, it is the important achievements of industrial cluster development. Regional brand is formed along with the growth of industrial cluster. This is because of the enterprises and institutions connected through specialization and coordination and localization, both work into a single enterprise participation in overing the dispersion and market risk and uncertainty of hierarchical can avoid the low efficiency of enterprises. At the same time, these panies adopt flexible specialization production methods, through the petition and cooperation, mutual cooperation and plement, formation mechanism of learning and innovation to promote the development of region and the enterprise39。 s sustainable innovation. I。