外文翻译--在线招聘教师：市场营销策略和信息(编辑修改稿)

外文翻译--在线招聘教师：市场营销策略和信息(编辑修改稿)内容摘要：

terms in their host countries, to reporting to the REC annually the number of teachers recruited, and to notifying target countries when Educational Review 319 Highly challenging behaviour – so that classroom management is the first key skill you will need. Could you cope with this? Many teachers can’t. Despite this candidness, an exception to the rule, the online teacherrecruitment agencies overall are selling schools a lowcost, lowhassle “solution” to their teacher shortage problems while, in many cases, encouraging teachers to see registration as a first step to a funfilled life of travel and adventure. Just over half of the agency websites (56%) provided the date the agency was established. Most were established between 1993 and 2020. This is not surprising since the UK suffered a crucial teacher loss in the late 1990s and early 2020s. Only 22 of the websites indicated when they were last updated. As of April 2020, only six (14%) had been updated to 2020. The others were outdated. One was last updated in 2020, one in 2020, three in 2020, and 10 in 2020. Eighteen of the recruitment agencies provided information about offices in other countries, primarily Australia (17 offices),South Africa (12 offices), New Zealand (10 offices), Canada (7 offices) and the United States (3 offices). Ten agencies listed three to four overseas offices. Vetting procedures Almost threequarters (74%) of the websites informed teachers that they would need a teaching qualification and criminal record clearance to teach abroad (Table 1).Seventytwo percent provided information about UK entry requirements, 70% made reference to a facetoface interview, 67% assured potential clients that teachers’references would be checked, and 53% asked teachers for a CV (Table 1). Very few agencies included advice on writing a CV (19%) or interviewing (16%). Fewer than half the websites listed “medical declaration” as part of the vetting procedure (42%),suggested that teaching experience is required (28%), or noted the need for proficiency in English (16%). UK education system and teaching support More than half the websites (60%) included useful educational links (Table 2). Overseastrained teachers are regarded as unqualified teachers in the UK and receive a lower salary than teachers with QTS. However, only 42% of the agencies advised applicants about the importance of obtaining QTS for a permanent position. Only 18 websites (42%) spelled out the acronyms they used, which undoubtedly confuse applicants unfamiliar with the terminology. 河北科技师范学院 2020 届本科 毕业论文 （ 设计 ） 4 Remendations and conclusion As we said, we did not set out to resolve the question of whether South Africans should be recruited to teach in the UK or of whether online recruitment is desirable, but rather to understand how teachers are being recruited. Marketing professors Philip Kotler and Gary Armstrong (2020, 6) advise agencies as a first step “to understand customer needs and wants and the marketplace within which they operate.” Assuming the online teacherrecruitment agencies have done this homework, their ass。