外文翻译---论企业广告文化(编辑修改稿)

外文翻译---论企业广告文化(编辑修改稿)内容摘要：

ption and analysis, corporate advertising through the EastWest cultural differences of parison, analysis of the advertising culture of the status quo of Chinese enterprises and hidden advantages, corporate advertising plan proposed to solve problems with the operation of the method. At the same time that enterprises learn from advertising and cultural experience of advanced countries, in conjunction with China39。 s national conditions and business practice, with Chinese characteristics of corporate advertising culture. Focusing on the contemporary enterprises in China, how to plan and operation of the advertising culture: First, the CI for the soul of the advertising culture of promoting corporate guidance。 Second, to achieve the enterprise39。 s overall operation of the advertising culture, different aspects of the advertising creative implementation of CI, the last of corporate advertising culture and the ideological and political education embodied in the form of advertising in the corporate image advertising for a further elaboration. The relationship between culture and advertising is well known, the two are inseparable. However, the more people in the past only as a promotional advertising products made in such manner so that the two remain in contact only for the impact of advertising on culture, munication and integration between the two ideas are often overlooked. In this article, the two taken as a 4 whole, the advertising culture. Integrated into the culture, advertising, inclusion in the corporate advertising strate。