市场营销学讲义-全英文2(ppt20)-销售管理(编辑修改稿)内容摘要：
oenvironment: Competitors Identify the pany’s petitors Assess petitor objectives, strategies, strengths, weaknesses, and reaction patterns Select which petitors to attack or avoid Presented by Zhou Yanfeng Business School, Zhongshan University 10 Microenvironment: Publics Financial Media Government Citizen action Local General Internal Company Presented by Zhou Yanfeng Business School, Zhongshan University 11 Macroenvironment Demographic Economic Natural Techno logical Political Cultural Company Presented by Zhou Yanfeng Business School, Zhongshan University 12 Macroenvironment: Demographics Size Density Location Age Sex Race Occupation Other statistics Presented by Zhou Yanfeng Business School, Zhongshan University 13 Macroenvironment: Economics Types of economies Changes in ine New economy paradoxes Changing consumer spending patterns Presented by Zhou Yanfeng Business School, Zhongshan University 14。阅读剩余 0%
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