外文翻译---网络在营销中的应用(编辑修改稿)

外文翻译---网络在营销中的应用(编辑修改稿)内容摘要：

e specialized topic example, whereas in traditional Inter marketing a website would be created and promoted on a highlevel topic such as kitchen appliances, niche marketing would focus on more specific topics such as 4slice toasters. Niche marketing provides end users of such sites very targeted information, and allows the creators to establish themselves as authorities on the topic or product. Geotargeting In Inter marketing, geo targeting and geo marketing are the methods of determining the geolocation of a website visitor with geolocation software, and delivering different content to that visitor based on his or her location, such as latitude and longitude, country, region or state, city, metro code or zip code, organization, 4 Inter Protocol (IP) address, ISP, and other criteria. Advantages Inter marketing is inexpensive when examining the ratio of cost to the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising nature of the medium allows consumers to research and to purchase products and services conveniently. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results strategy and overall effectiveness of marketing campaigns depend on business goals and costvolumeprofit (CVP) analysis. Inter marketers also have the advantage of measuring statistics easily and inexpensively。 almost all aspects of an Inter marketing campaign can be traced, measured, and advertisers can use a variety of methods, such as pay per impression, pay per click, pay per play, and pay per action. Therefore, marketers can determine which messages or offerings are more appealing to the results of campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, to visit a website, and to perform a targeted action. Limitations However, from the buyer39。 s perspective, the inability of shoppers to touch, to smell, to taste, and to try on tangible goods before making an online purchase can be limiting. However, there is an industry standard for emerce vendors to reassure customers by having liberal return policies as well as providing instore pickup services. Information security is important both to panies and consumers that participate in online business. Many consumers are hesitant to purchase items over the Inter because they do not believe that their personal information will remain panies that purchase customer information offer the option for individuals to have their information removed from the database, also known as opting , many customers are unaware if and when their information is being shared, and are unable to stop the transfer of their information between panies if such activity occurs. Another major security concern that consumers have with emerce merchants is whether or not they will receive exactly what they merchants have attempted to address this concern by investing in and building strong 5 consumer brands (., , eBay, and ),and by leveraging merchant and feedback rating systems and emerce bonding these solutions attempt to assure consumers that their transactions will be free of problems because the merchants can b。