外文翻译---经营策略与产品策略的比较(编辑修改稿)

外文翻译---经营策略与产品策略的比较(编辑修改稿)内容摘要：

hey39。 ve even got their own growing consumer electronics business. I especially like Amazon as an example because they illustrate so many points of good business strategies (and good product strategies). Amazon may have made their business in selling hardcopy books and they39。 ve been a great innovator there, but instead of spending all their time trying to protect that business, they39。 ve also got an investment that could one day revolutionize that entire business. To Amazon39。 s credit, they realize that if they don39。 t pursue this someone else probably will. Similarly, they have worked hard to create innovative technologies to allow them to provide a differentiated emerce customer experience, yet they also have been leaders in making that technology available to others (Amazon Web Services) because it39。 s possible that cloud puting business will one day be even larger than what they can ever do themselves as an online retailer. That39。 s a business strategy and you can see their portfolio planning. Now each of these businesses has one or more product strategies. As an Amazon user you can see the evolution of the emerce retailing business. You can also see the evolution of the Amazon Web Services product line。 every few months another piece of the puzzle is launched. You can see the evolution of the electronic reader and the supporting technologies. Think of it this way. The business strategy and business portfolio planning provides a budget and a set of business metrics. The product organization th。