外文翻译---社会中介技术的商业影响：微博作为网络口碑品牌(编辑修改稿)

外文翻译---社会中介技术的商业影响：微博作为网络口碑品牌(编辑修改稿)内容摘要：

gging, microblogs, wordofmouth branding, viral marketing, INTRODUCTION Collaboration and munity are certainly key characteristics of Web development. Social Mediating Technologies (SMTs) ) have garnered considerable usage, including social working sites (., MySpace, Facebook, and LinkedIn), virtual reality sites (., Second Life), and online munities (., Wikipedia, YouTube, and Flickr). There are numerous open questions concerning the overall social impact of these SMTs. As these technologies development, what will be their impact on concepts of privacy, views of social relationships, and other important areas of people’s life. In this research, we investigate the effects of SMTs in the mercial sector, namely the impact on pany – customer relationship. A key element of pany – customer relationship is branding, which enpasses aspects such as brand image and brand satisfaction. SMTs have the potential to substantially impact wordofmouth branding. Wordofmouth is the process of conveying information from person to person. In mercial situations, word of mouth (WOM) involves consumers sharing details, their opinions, or reactions about businesses, products, or services with other people. This WOM branding is a captivating, influential, multifaceted, and typically hard to influence form of product marketing [8, 18, 19]. Positive word of mouth is considered as a powerful marketing medium for panies to influence consumers. WOM branding is based on 5 social working and trust: people rely on families, friends, and others in their social work. Research also indicates that people appear to trust seemingly disinterested opinions from people outside their immediate social work, such as online reviews [10]. This form is known as online WOM (OWOM) or electronic WOM (eWOM). This broad reach of OWOM provides c。