外文翻译---比较研究战略目标和有效性的传统企业实施电子商务-电子商务(编辑修改稿)

外文翻译---比较研究战略目标和有效性的传统企业实施电子商务-电子商务(编辑修改稿)内容摘要：

urban et al.,2020). C2B emerce requires analyzing the buyers39。 necessities and associating them with the best suitable offer by the vendors. The aim of C2B in general, is to be able to get a special offer for a specific product by increasing the demand through collaborating the buyers who need the product. Inter has a major role for this coalition, as it is easier to form groups online (Chen et a/., 2020). ConsumertoConsumer (C2C) emerce can be defined as the system of emerce that serves as a facilitator in a transaction between individuals or small enterprises (Gonzalez, 2020). By means of C2C emerce, customers from different countries can interact with each other, so that the markets of developing countries are accessible worldwide leading to a positively affected political economic and social structure of the countries (Li and Lin 2020). Mobile Commerce can be described as any transaction with moary value, either direct or indirect,that is conducted over a wireless telemunication work (Ngai and Gunasekaran 2020). Mobile merce has several advantages such as mobility, access convenience, ubiquity, personalization, flexibility and dissemination (Wu and Wang, 2020). Emerce activities performed by nonbusiness organizations such as academic institutions, nonprofit organizations can be classified as nonbusiness emerce activities (Turban et a/., 2020). Such activities are more concerned with developing existing transactions to increase efficiency then other previously explained workflows (Roy, 2020). Main benefits of emerce to the organizations can be summarized as。 global extension (Motiwalla, et al.,2020。 Sung, 2020。 Apigian et a/., 2020), cost saving (Dinlersoz and Pereira., 2020。 Quaddus and Achjari, 2020。 Zhuang and Lederer, 2020), supply chain improvement (Soliman and Janz, 2020。 Apigian et a/., 2020。 Shin, 2020),customization (Chang and11, 2020。 Apigian et a/., 2020。 Coltman et a/.j 2020), market orientation and expansion(Motiwalla etal., 2020。 Dinlersoz and Pereira 2020。 Chang and 11, 2020), rapid timetomarket (Macgregor and 2020。 Zhuang andLederer, 2020。 Rabinovich and Inform. Technol.，． 2020 Bailey, 2020), lower munication costs (Jih et al., 2020。 Apigian et a/., 2020), cheaper products and supplies (Lee and Kim, 2020。 Apigian et a/., 2020), better customer relationship (Bremser and Chung, 2020。 Jih et al., 2020。 Porra, 2020). Obstacles of emerce are, lack of standards for quality, security and reliability (Meinert. et al., 2020。 Wu and Chang, 2020。 Wakefield and Whitten, 2020。 Park and Kim, 2020。 Roy, 2020), difficulties in the integration of legacy systems and emerce software (Strebinger and Treiblmaier, 2020。 Lee and Kim, 2020, Shan andHua, 2020。 Keams, 2020。 Taylor et a/., 2020), inconvenience of intemet accessibility (Kamel, 2020), customer39。 s preference of touch and feel products (Efendioglu and Yip, 2020),cultural differences (Kamel, 2020。 Tarafdar and Vaidya,2020。 Efendioglu and Yip, 2020), lack of top management mitment (Lee and Kim, 2020。 Teo and Ranganathan,2020). MATERLamp。 LS AND METHODS During the literature review period, a draft of the questionnaire has been prepared. Pilot questionnaire has been applied to a group of respondents and their opinions about the questionnaire have been collected. After the revision of the survey, three sectors subject to parison were selected among the panies performing some of their activities via inter. Finance,Tourism and Textile were chosen and the questionnaires were sent to the panies acting in these sectors. Twenty five panies from each sector were selected。