外文翻译---新的电子商务营销过程与解决艰难的问题-电子商务(编辑修改稿)

外文翻译---新的电子商务营销过程与解决艰难的问题-电子商务(编辑修改稿)内容摘要：

the question you prefer, and then answer. This gives you more control over your topic. If reporters want you to answer the other questions, they39。 ll ask them So what you mean i s . . . To prompt the quote they want from you, reporters may try to put words in your mouth. The reporter may paraphrase something you39。 ve said, or e up with an original statement, and then add a phrase like Don39。 t you agree?orIsn39。 t data what you mean? The paraphrased statement may introduce a more controversial take on the conversation. If the statement is inaccurate, counteract it with your own statement, such as What actually said is ... or” To sum up what I said, I„„ Accentuate the positive Other words reporters may try to put in your mouth: not, nobody or nothing. Reporters may — intentionally (or not — frame questions using negative words, hoping that you39。 ll repeat the word. (This always makes for a nice headline.) If you do, you 39。 11 sound defensive at best, and guilty at worst. The defining example: Richard Nixon39。 s I am not a crook. Instead, reframe a negative question into a positive answer. Eliminate the speculative Related to previous technique is the ment on something you don39。 t know firsthand tactic. Speculation is an easy way to get something new and potentially sensational on the record. Reporters may ask you If X happens, what will you do? to elicit something fresh. They may also confront you with rumors or negative statements from unnamed sources. State clearly that you aren39。 t able to speculate on that topic or statement. Then deliver a message that39。 s on topic. Bridge to the positive Sometimes you can go right into your message after a challenging question. Other times you39。 ll need a transition to bridge from that negative question to your positive answer. Here39。 s how to use the bridging technique. First, acknowledge the topic the journalist raised. Acknowledge, however, doesn39。 t mean answer directly. It means address the subject so the journalist knows you heard the question. Otherwise you won39。 t be successful. The second step is to use a phrase that builds a bridge from the journalist39。 s topic to one of your key messages. Phrases Such asActuallyorrd characterize that differently can help redirect the conversation. The final step is to deliver a relevant message. Keep it short and simple Once you39。 ve used your bridging phrase and delivered your message., where do you go next? Add one supporting point to back up your message, such as a statistic, an example or a customer story .Providing proof to illustrate your message is an important step, particularly during difficult questioning, when the reporter is skeptically evaluating everything you say Then, stop talking. Keeping it short uill also help you stay out of trouble. Don39。 t repeat damaging words or debate negative allegations, no matter how tempting it may be. You39。 ll supply that one quote that will end up in the headline or the first paragraph, and that will shift the entire context of the story. Saying no to no ment One of the most mon chall。