品牌管理讲座(ppt29)-品牌管理(编辑修改稿)

品牌管理讲座(ppt29)-品牌管理(编辑修改稿)内容摘要：

ir customers 提升客户和他们消费者之间的关系 • Increased Client value in terms of market share, profit and share price 提升客户的价值，通过市场份额、利润和股价 • Added future Client value by driving new opportunities 通过驱动新的机会增加客户未来的价值 • Allowed us to be well paid for using our creativity in the pursuit of this cause 让我们有更好的回报 Was It Worth it? 它值得吗。 Is there a 360 Degree Plus? • Is there interplay between the elements? 在主要元素健是否有相互影响。 • Are we intensifying the idea? IDEA有增强吗。 • Is it practical and affordable? 它实际吗。 负担得起吗。 • Will it build the brand? 它是否会建立品牌。 If not start again Putting It All Together 将所有的东西放在一起 • Draw a map to show how everything fits together 画个图看一下，每件事如何相互配合 • Think how you can municate to your client in a pelling way 想一下， 如何与你的客户沟通 Current Retrospective Cases 案例回顾 • Amex Blue in Singapore • A Mild in Indonesia • IBM e business in China • Left Bank Caf233。 in Taiwan • Mild Seven In China • Milo in Thailand • Pond’s Pore Strip in the Philippines • Sanyuan Milk in China • SpeedPost in Hong Kong • Kotex White in Korea 2. Talk to each other 彼此交谈 3. Know enough 足够了解 , Attitude, Attitude 态度 7. Just do it 4. Focus on output not process 重点是产出 不是过程 6. Rebuild the plane as you fly it 5. Do things differently 做些不一样 的事情 Key messages to take from from this session 本次课程的 主要讯息 Closing结束语 • 360 Degree Branding is more plicated but not that plicated 360度有点复杂，但并不是很复杂 • The basis is two group meetings front and back 基础是两次团队的会议（前期和后期） • It doesn’t happen。