外文翻译---把服装店搬上网(编辑修改稿)

外文翻译---把服装店搬上网(编辑修改稿)内容摘要：

rompted her to start the Miss de Mode brand. When the Chinese site took on Ebay China in 2020, Ms Wu was running a small wholesale garment and design business that sold its products on Ebay China. Friends in the business would call her when extras left over from an export clothing shipment were available. She and her small design team would collect the items, add extra flourishes and sell them. When Ebay China closed the following year, Ms Wu developed Miss de Mode into a brand that sold through bricks and mortar retail outlets only. “At the time Ebay users like me looked down on Taobao. It was known for selling cheap things,” she says. Noheless, her loyalty to Ebay was waning. She felt it had made mistakes in China: it was too slow。 PayPal did not work in the country。 and it had hired a lot of foreigners who did not understand the Chinese market. By contrast, “Taobao had Alipay [Alibaba’s online payment system], it offered instant messaging and it was free”. So, when the financial crisis struck, Ms Wu decided to use Taobao. New ventures rarely run smoothly, but one of her problems came from an unexpected quarter: some of the original Miss de Mode retailers. Sales had yet to pick up on Miss de Mode’s online shop on Taobao Mall, when Ms Wu was shocked to receive a demand from 70 of the stores, including some that had reneged on their contracts, for her to close her online outlet because it was affecting sales of the remaining stock. Again, Ms Wu turned to her staff for their opinions. Many said to close the Taobao store down: online sales were still a small proportion of overall revenue and they had spent three years building the store work. But Ms Wu saw it differently: “I told them we held the key of emerce in our hands now and we should use it.” She decided the Miss de Mode brand would be sold onlineonly as soon as possible. In 2020, when the last of the “franchisee” contracts expired, Ms Wu halved the online prices, which had formerly match。