外文翻译---因特网对中小型企业国际化进程的作用(编辑修改稿)

外文翻译---因特网对中小型企业国际化进程的作用(编辑修改稿)内容摘要：

lement reallyotherwise we would need offices in each country we work in, instead of just the US.” CEO, Media promotion firm, New Zealand. “The website gives us a great marketing tool。 we 外文资料翻译 — 英文原文 prepare a package of special events and put this on the website. So as people are being more aware of us, they can go to the website, see the APEC package and they don’t have to call our sales person any more. And eventually, what we want is for the broadcaster to say, “APEC, go see if XXX have a package” CEO, Satellite news provider, Canada. Clear evidence emerged that the firms attached much more importance to supporting offline sales and CRM, than transacting or fulfilling orders online. Findings indicate that firms were using the Inter as a means to further develop and maintain relationships with customers and channel partners. At the most basic, the majority of firms in all locations offered online materials to support sales made via more traditional means. In general, but particularly prevalent among software firms, there was an online support facility, often bined with help facilities, suggestions and feedback opportunities, which are all elements of customer service. Those with more sophisticated CRM arrangements were providing vast amounts of shared information to customers in real time, and had Inter enabled specific interactions with both customers and suppliers. Undoubtedly the Inter was altering and reconfiguring the structure and operations of these firms, including their ability to collaborate online. This occurred at many levels, and significant numbers of firms were using the Inter to underpin relationships with strategic alliance partners, suppliers, clients, agents and distributors, research and development partners, and other software coding developers, both nationally and internationally. Thus the Inter was acting as an enabler of new collaborative forms of organization. Conclusion： Informal intrafirm knowledge sharing was occurring via virtual CoP, where members were connected due to a shared interest or problem. As the firm’s petitive advantage is embedded in the intangible, tacit knowledge of its human capital, these proved to be good mechanisms for knowledge exchange, supporting Ardichvilli and Wentling, Martin and Matlayand Sanchez and Perez. New product development and Ramp。 D activities were vastly enhanced in some firms through the knowledge pool cre。