corporatestrategies(ppt30)英文版-销售管理(编辑修改稿)

corporatestrategies(ppt30)英文版-销售管理(编辑修改稿)内容摘要：

• • • Enables the pany to meet its growth objectives Can be strategically managed Satisfies legal and regulatory guidelines 169。 Prentice Hall, 2020 End Show 7 13 Diversification Diversification Strategy Organization expands its operations by moving into a different industry • • Related (concentric) diversification Unrelated (concentric) diversification 169。 Prentice Hall, 2020 End Show 7 14 Diversification Types of Related Diversification Figure 74 Related Diversification Operational SkillsCapabilities Distribution Channels Customer Use Similar Technology Product Similarities 169。 Prentice Hall, 2020 End Show 7 15 International International Strategy Organization can pursue international growth while pursuing other corporate growth strategies • International growth issues • Advantages and drawbacks • General approach • Ways to enter a foreign market 169。 Prentice Hall, 2020 End Show 7 16 International Approaches to International Expansion Figure 75 Global Integration of Operations High Low Local Market Responsiveness Low High Multidomestic Approach Global Approach Transnational Approach 169。 Prentice Hall, 2020 End Show 7 17 International Ways an Organization Enters a Foreign Market • • • • Exporting Licensing Franchising Direct investment 169。 Prentice Hall, 2020 End Show 7 18 Implementing Growth Strategies MergersAcquisitions • • • • • • • Merger Acquisition Takeover Internal Development Starting a new business from scratch Strategic Partnering Joint venture Longterm contract Strategic alliance 169。 Prentice Hall, 2020 End Show 7 19 ORGANIZATIONAL STABILITY Stability S。