外文翻译---从消费者镜头看待品牌定位(编辑修改稿)

外文翻译---从消费者镜头看待品牌定位(编辑修改稿)内容摘要：

1995。 p. 165). Segmentation is essential since “most （ probably all） markets are not monolithic but instead consist of submarkets that are relatively homogeneous in terms of what they need or want from firms offering similar types of products of services (Myers 1996,p. 16). It is important to form segments because they are likely to respond differently to various marketing activities (Myers 1996) and are relevant for explaining and predicting customer behavior to a pany’s marketing actions (Wind and Cardozo 1974). Segments can be based upon (and are thus homogeneous in terms of) various consumer characteristics such as demographics, lifestyles, behavioral patterns, needs, values, and other characteristics (see Wedel and Kamakura 2020。 Myers 1996 for an overview).In this regard, it is essential that buyer groups (that are targeted) respond similarly to pany’s marketing activities. Overall, Wind (1982, p. 79) contends that the “real values of product positioning is revealed only when the positioning is coupled with an appropriate market segmentation strategy.” The second step in the STP model is the target market selection. Targeting involves assessing。