289凤凰卫视提案(ppt44)-营销策划(编辑修改稿)

289凤凰卫视提案(ppt44)-营销策划(编辑修改稿)内容摘要：

19,00 0Shiji azh ua ng 2,000T aiy ua n 22,00 0X i an 32,00 0Y i nch ua n* 1,000Z heng z ho u 11,00 0HENA N ( Pr ov) 755,0 00JI LIN ( Pr ov) 32,00 0SHA AN X I ( Pr ov) 174,0 00Northern Ratings in Individual Cities/ Provinces/ Municipality Source: CSM Jul 16 Aug 12, 00 Base: Phoenix Receivers 4+ “*” refers to sample size less than 40 C it y TVR %(T Q H )A udie nces(T Q H )Beng bu * 1,000Cha ngsh a 10,00 0Che ngd u 15,00 0Cho ngq in g 30,00 0G ui y an g 4,000Hefei 3,000Jian gchu an * 1,000Kunmi ng 12,00 0Nanc han g 8,000Nan nin g 13,00 0W uhan 40,00 0X i ni ng* 11,00 0ANHUI ( Prov ) 32,00 0CHO NG Q ING ( Mun) 30,00 0HUBEI ( Prov ) 268,0 00JI ANG X I ( Prov ) 105,0 00SI CHUAN ( Prov ) 9,000Southern Ratings in Individual Cities/ Provinces/ Municipality Source: CSM Jul 16 Aug 12, 00 Base: Phoenix Receivers 4+ “*” refers to sample size less than 40 Western Ratings in Individual Cities/ Provinces/ Municipality Cit y TV R %(TQ H)Audienc es(TQ H)La nz hou 4,0 00Source: CSM Jul 16 Aug 12, 00 Base: Phoenix Receivers 4+ “*” refers to sample size less than 40 Top Programmes Phoenix Individuals Prog ram me N ame To p Q H TopA udTo p Q HTV R1 Ai k ai Pe rfec t M atc h Sun 2030 439,000 2 Xi a Hua Ci ty Com pl ex Thur 2300 284,000 3 Arc he Gues s Sat 1845 283,000 4 G ree Phoeni x Drama Mon 2030 281,000 5 The As i an J ournal Sun 2100 256,000 6 Red E agl e Drama W ed 1845 204,000 7 Bi rd W eek end S pec tac ul ar Sat 2130 181,000 8 Chat Room 123 Sun 2130 141,000 9 Mi dea W en Tao w i th S upers tar Sat 2030 135,000 10 Arc he Gues s Sun 1200 134,000 11 O ur Pl a, O ur Home Mon 2130 127,000 12 Tr endy Guide Thur 2215 125,000 13 Sal ly ’s Ey e on t he W orld Sat 2020 124,000 14 Bi rd W eek end S pec tac ul ar Sun 1230 112,000 15 Finan c i al Report Tue 2330 110,000 16 Behi nd the Headl i nes w i th W en Tao W ed 1215 108,000 17 Today ’s Headl ines W ed 1230 104,000 18 G ood M orning Chi na W ed 1245 103,000 19 Legend Computer Square Sat 1930 99,000 20 G ui Zhou Chun W orld S c anner Sat 2300 97,000 0Source: CSM Jul 16 Aug 12, 00 Base: Phoenix Individuals in 66 cities (Universe: 16,933,000。 Sample: 6,861) Programmes ranked by top quarter hour audience. Top Programmes Phoenix Males Program me Na me Top QH TopAudTop QHTVR1 Ai k ai Pe rfec t M atc h Sun 2030 194,000 2 The As i an J ournal Sun 2100 138,000 3 Arc he Gues s Sat 1845 115,000 4 G ree Phoeni x Drama Mon 2030 112,000 5 Xi a Hua Ci ty Com pl ex Tue 2300 112,000 6 Bi rd W eek end S pec tac ul ar Sat 2130 97,000 7 Chat Room 123 Sun 2130 75,000 8 O ur Pl a, O ur Home Mon 2130 74,000 9 Arc he Gues s Sun 1200 68,000 10 Red E agl e Drama W ed 1845 65,000 Source: CSM Jul 16 Aug 12, 00 Base: Phoenix Males in 66 cities (Universe: 8,763,000。 Sample: 3,378) Programmes ranked by top quarter hour audience. Top Programmes Phoenix Females Pro gram m e Nam e Top QH TopAudTop QHTV R1 Ai k ai Perfect Matc h Sun 2020 246,000 2 Xi a Hua City Compl ex Thur 2300 176,000 3 G ree Phoeni x Drama Mon 2030 169,000 4 Arche Guess Sat 1845 168,000 5 Red Eagl e Dra ma Thur 1845 143,000 6 The Asi an J our nal Sun 2100 118,000 7 Bi rd W eek end Spec tac ular Sat 2130 83,000 8 Sal ly ’s Ey e on the W orld Sat 2020 75,000 9 Mi dea W en Tao w i th Superstar Sat 2030 75,000 10 Tr endy G uide Thur 2215 71,000 Source: CSM Jul 16 Aug 12, 00 Base: Phoenix Females in 66 cities (Universe: 8,170,000。 Sample: 3,483) Programmes ranked by top quarter hour audience. Top Programmes Phoenix 414 Pro gram me Name Top QH TopAudTop QHTV R1 G ree Phoeni x Drama Thur 2020 32,000 2 Ai k ai Perfect Matc h Sun 2030 28,000 3 Arche Guess Sat 1845 28,000 4 Xi a Hua City Compl ex W ed 2300 20,000 5 Baby and I Tue 170 0 19,000 6 The Asi an J our nal Fr i 2100 15,000 7 Bi rd W eek end Spec tac ular Sat 2130 14,000 8 Bi rd W eek end Spec tac ular Sun 1230 13,000 9 Arche Guess Sun 1215 12,000 10 G ood Morning China Tue 124 5 11,000 Source: CSM Jul 16 Aug 12, 00 Base: Phoenix 414 in 66 cities (Universe: 2,253,000。 Sample: 894) Programmes ranked by top quarter hour audience. Top Programmes Phoenix 1534 Pro gram m e Nam e Top QH TopAudTop QHTV R1 Ai k ai Perfect Matc h Sun 2020 196,000 2 Xi a Hua City Compl ex Fr i 2245 173,000 3 Arche Guess Sat 1900 144,000 4 Red Eagl e Dra ma W ed 1900 115,000 5 G ree Phoeni x Drama Mon 2030 103,000 6 The Asi an J our nal Sun 2100 95,000 7 Bi rd W eek end Spec tac ular Sat 2130 76,000 8 Financ i al Repor t Mon 2330 69,000 9 Tr endy G uide Fr i 2215 66,000 10 Legend Computer Square Sat 1930 59,000。