外文文献翻译---我国汽车工业的自主开发-汽车设计(编辑修改稿)

外文文献翻译---我国汽车工业的自主开发-汽车设计(编辑修改稿)内容摘要：

advantages of Chinese automobile industry and bring forward the basic strategy of Chinese automobile industrial development. At last, we will give some advises about the developing strategy of Chinese automobile industry. These tactics include industrial policy improving, technique improving, petitive improving and cluster developing of Chinese automobile industry and technique innovation. This dissertation just discusses the Chinese automobile from a few tangles. It is not perfect, so I hope teachers can give me advice. Automobile industry is a traditional pillar industry in our country. Having developed 50 years, now the industry is still backward in products in parison with that of western developed countries. Facing to economy globalization, someone has suggested that China should give up automobile industry and import the products from other countries directly, which can avoid wasting resources. This kind of viewpoint is lack of foresight. Automobile industry belongs to high and newtechnology industries. Meanwhile, China has its large automobile market. Developing automobile industry will not only improve engineering level, but also drive other relevant industries. In addition, after China joining WTO (World Trade Organization), the automobile market will bee a part of international market step by 5 step. Basing on domestic market, we will develop our own intellectual property. At the same time, aiming at the demands of some developing countries, we will develop overseas markets. In this way, domestic automobile industry will be growing fast. In order to develop the automobile industry, we should find its disadvantages, get over influence of various disadvantages, seize every good chance, and exert our advantages. In this thesis, first, we stress on the impacts of economy globalization and WTO on Chinese automobile industry. Second, the thesis discusses many influence factors for developing Chinese automobile industry. Finally, the thesis analyzes opportunity, challenge and strategy of Chinese automobile industry. The course of the development of the automobile industry all over the world indicates that the automobile industry is very important to the national economy. The increasing proportion of distribution cost to sale price on the international automobile market shows that marketing plays an increasing role in raising the petitiveness of automakers. The trend of the international automobile market demonstrates that Asiaespecially chinawill be the fastest growing market in the world. Although the national automobile industry has developed greatly in the past 50 years, it is still far behind the foreign petitors, especially in marketing after longtime ignoring marketing, domestic automarkers are lack of direct selling experience. In this thesis, the author analysed the 4P of marketing of the Chinese and foreign automarkers as well as the advantages and disadvantages of Chinese automobile industry and made some suggestions on how to improve the petitiveness of automobile enterprises after studied the management and administration of them. In order to convey the opinion systematically so that it may bee more practicable, the construction of the thesis is arranged like this: Chapter One: Introduction. In this part, the author introduced the background, the focal point and the aim of writing the paper. The author also emphasized the importance of automobile industry to the national economy and the importance of marketing to automobile enterprises. Chapter Two: The author described the present automobile industry and the market all over the world through some examples. The influence on the national automobile industry after China joined WTO and the strategy for the development of the industry are given in this part as well Chapter Three: Close analysis and explanations of the strategy for price, products, patens and channels of distribution, and sales promotion are given after introduced the marketing strategy of automobile enterprises in both China and foreign countries. Chapter Four: The problems that exist in management and administration of national automobile industry are researched and the disparities in petitiveness between Chinese and foreign automobile industry are revealed. Reasons of these problems and disparities are also applied. 6 Chapter Five: Conclusion proposals were put forward for improving the management and administration of automobile enterprises in China: adjust the concept of management, emphasize the importance of market segmentation and the study of consumer psychology and consumer’s behavior, sensitiveness the reaction to market and extend the scope of service. Great importance is attached to the foundation and management of customer relationship. China39。 s automotive industry has passed almost half a century and has evolved many basic circumstances and features of its own which will be the starting point or base for its further development. Full understanding of those circumstance and features is the prerequisite for us to analyze and study. In order to develop our automotive industry under new situation, we not only must roundly and objectively analyze the problems in us, but also must fully and correctly understand our actual and potential strengths. We should clearly recognize that although our automotive industry, which has experienced nearly fifty years of development including twenty years of reform and opening, has a long way to go paring with the world level, it possesses many rare giant actual and potential strengths. After entering WTO。