经济学人跨国公司在中国调查报告ppt40-经济学科(编辑修改稿)内容摘要：
cial protection + Access to cheap bank capital + Lack of corporate governance = PRICE!! MNCs brand and marketing 050100150200250300350400Pamp。 G Oil of OlayNaobaijinArcheGai Zhong GaiHuangjindadangPuxueChina MobileAoqiliPamp。 G RejoiceJiuxinDiaopaiPamp。 G CrestLafangSanjingPamp。 G PanteneSofttoPamp。 G Hamp。 STaitaJiangzhongWahahaAd spend, US$mSource: Nielsen Media Research Going local Financing • Borrowing from domestic banks Production • Moving to cheaper areas inland Sales • Increasing volumes to lower average costs Research and development • Lower costs and local tastes Mergers and acquisitions Buying out joint venture partners Traditional Mamp。 A • Basic market access and expansion • Stealing a march on foreign petition • Eliminating local petition • Acquiring new abilities Not mainstream yet • Regulations, • Corpo。阅读剩余 0%
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