壳牌石油市场研究报告英(ppt57)-石油化工(编辑修改稿)

壳牌石油市场研究报告英(ppt57)-石油化工(编辑修改稿)内容摘要：

and no auto repair service Base: All respondents T o t al T A XI M o d elXi aL i C i t r oe nS an t an a/J et t a/Ot h erUNW T D B as e: 355 139 93 123W T D B as e („ 000 ): 67,000 50,000 10,000 7,000% % %42 12 3024 66 2312 6 711 8 158 8 144 1 7LOCATION OF CAR MAINTENANCE/REPAIR I (Q2b) 3630111084% 25% 50%Oil shop/autopart shop(with simple service) Franchised (Branded) workshop Independent workshops Work unit (Company home base garage) Doityourself Branded fast fit outlet chains (with tyre change and most car maintenance service) Base: All respondents T o t al S p ec i f i c B r an d / M o d el Us erIm p o r t ed/J V B r an dL o c alB r an dS h el lNo n S h el lS h el lHel i x R edS h el lS u p erUNW T D B as e: 355 190 165 99 256 76 22+ +W T D B as e („ 000 ): 67,000 27,337 39,663 11,809 55,191 8,655 3,055% % % % % %39 34 35 36 32 4129 32 26 32 26 258 13 9 11 12 215 7 15 9 13 2310 7 10 8 13 47 2 9 3 8 13LOCATION OF CAR MAINTENANCE/REPAIR II (Q2b) 3630111084% 25% 50%Oil shop/autopart shop(with simple service) Franchised (Branded) workshop Independent workshops Work unit (Company home base garage) Doityourself Branded fast fit outlet chains (with tyre change and most car maintenance service) Base: All respondents T o t a l T A X I M o d e l S p e c i f i c B r a n d / M o d e l u s e rX i a L i C i t r oe nS a n t a n a /J e t t a /O t h e rS h e l l No n S h e l lS h e l lHe l i x R e dUNW T D B a s e : 355 139 93 123 99 256 76W T D B a s e ( „ 0 0 0 ) : 6 7 ,0 0 0 5 0 ,0 0 0 1 0 ,0 0 0 7 ,0 0 0 1 1 ,8 0 9 5 5 ,1 9 1 8 ,6 8 5% % % % % %2 L 1 2 2 3 0 33 .5 L 12 17 7 8 14 64 L 82 75 85 88 78 905 L 5 4 5 * 7 *PACKAGE SIZE FOR REGULAR PURCHASING (Q3) 113805% 50% 100%Base: All respondents T o t a l T A X I M o d e lX i a L i C i t r oe nS a n t a n a /J e t t a /Ot h e rUN W T D B a s e : 355 139 93 123W T D B a s e ( „ 0 0 0 ) : 6 7 ,0 0 0 5 0 ,0 0 0 1 0 ,0 0 0 7 ,0 0 0% % %R M B 3 1 4 0 15 11 9R M B 4 1 5 0 18 20 5R M B 5 1 6 0 22 13 10R M B 6 1 7 0 21 19 26R M B 7 1 8 0 13 24 13R M B 8 1 1 0 0 8 10 26 R M B 1 0 0 2 2 11M e a n ( R M B 6 0 .4 5 5 8 .7 1 6 1 .8 3 7 0 .9 8USUAL EXPENDITURE ON ONE PACKAGE OF OIL I (Q4) 1417192115103% 25% 50%Base: All respondents T o t a l S p e c i f i c B r a n d / M o d e l u s e rIm p o r t e d /J V B r a n dL o c a lB r a n dS h e l l N o n S h e l lS h e l lH e l i x R e dS h e l lS u p e rU N W T D B a s e : 355 190 165 99 256 76 2 2 + +W T D B a s e ( „ 0 0 0 ) : 6 7 ,0 0 0 27,337 39,663 11,809 55,191 8,655 3,055% % % % % %R M B 3 1 4 0 0 24 * 17 * *R M B 4 1 5 0 1 28 3 20 3 *R M B 5 1 6 0 9 27 8 22 11 *R M B 6 1 7 0 41 7 2 19 34 26M B 7 1 8 0 23 9 24 13 28 3R M B 8 1 1 0 0 18 5 4 7 18 40 R M B 1 0 0 8 * 10 2 7 20M e a n ( R M B ) 6 0 .4 5 7 3 .2 0 5 1 .6 4 7 5 .2 4 5 7 .2 8 7 2 .8 0 8 3 .4 4USUAL EXPENDITURE ON ONE PACKAGE OF OIL II (Q4) 1417192115103% 25% 50%Base: All respondents T o t a l T A X I M o d e l S p e c i f i c B r a n d / M o d e l u s e rX i a L i C i t r oe nS a n t a n a /J e t t a /Ot h e rS h e l l No n S h e l lS h e l lHel i x R e dUN W T D B a s e : 355 139 93 123 99 256 76W T D B a s e ( „ 0 0 0 ) : 6 7 ,0 0 0 5 0 ,0 0 0 1 0 ,0 0 0 7 ,0 0 0 1 1 ,8 0 9 5 5 ,1 9 1 8 ,6 8 5% % % % % %T w i c e o r m o r e a m o n t h 24 21 3 20 22 26On c e a m o n t h 72 74 88 77 73 71On c e e v e r y 2 3 m o n t h s 4 6 9 3 5 3FREQUENCY OF OIL CHANGE TIME I (Q5) 22744% 50% 100%Base: All respondents T o t a lOw n e r s h i p A g e o f T A X I M i l e s R u n i n g P e r M o n t hP r i vat eo w n edC o m p an yo w n ed5+ year s 15 year s 1 year 8,000k m5,0018,000k m 5,000k mUNW T D B a s e : 35582 273 33+ 240 82 101 226 28+ +W T D B a s e ( „ 0 0 0 ) : 6 7 ,0 0 019,750 47,250 4,563 46,586 15,851 20,055 43,503 3,443% % % % % % % % %T w i c e o r m o r e a m o n t h 22 15 25 9 22 24 34 18 1On c e a m o n t h 74 82 71 91 75 67 63 78 82On c e e v e r y 2 3 m o n t h s 4 4 5 * 3 9 3 4 17FREQUENCY OF OIL CHANGE TIME II (Q5) Base: All respondents T o t a l T A X I M o d e l S p e c i f i c B r a n d / M o d e l u s e rX i a L i C i t r oe nS a n t a n a /J e t t a /Ot h e rS h e l l No n S h e l lS h e l lHel i x R e dUN W T D B a s e : 355 139 93 123 99 256 76W T D B a s e ( „ 0 0 0 ) : 6 7 ,0 0 0 5 0 ,0 0 0 1 0 ,0 0 0 7 ,0 0 0 1 1 ,8 0 9 5 5 ,1 9 1 8 ,6 8 5% % % % % %1 ,0 0 1 3 ,0 0 0 k m 2 * * * 1 *3 ,0 0 1 5 ,0 0 0 k m 24 31 18 25 24 315 ,0 0 1 6 ,0 0 0 k m 54 58 28 40 54 296 ,0 0 1 8 ,0 0 0 k m 13 10 31 23 13 278 ,0 0 1 1 0 , 0 0 0 k m 3 2 21 12 3 131 0 ,0 0 1 1 2 ,0 0 0 k m 3 * 3 * 3 *1 2 ,0 0 0 + 1 * * * 1 *M e a n ( k m ) 5 6 5 8 5 6 0 5 5 2 6 2 6 5 9 7 5 8 6 8 5 6 1 3 5 9 1 1FREQUENCY OF OIL CHANGE MILEAGE (Q6a) 1255214531% 30% 60%Base: All respondents T o t al T A XI M o d el S p ec i f i c B r an d / M o d el u s erXi aL i C i t r oe nS an t an a/J et t a/Ot h erS h el l No n S h el lS h el lHel i x R edUNW T D B as e: 355 139 93 123 99 256 76W T D B as e („ 000 ): 67,000 50,000 10,000 7,000 11,809 55,191 8,685% % % % % %B y c er t ai n p as s ag e o f t i m e 3 * 13 7 3 9B y c er t ai n d r i vi n g m i l eag e 97 100 87 93 97 91KEY REFERENCE FOR OIL CHANGE (Q6b) 397% 50% 100%Base: All respondents T o t al T A XI M o d el S p ec i f i c B r an d / M o d el U s erXi aL i C i t r oe nS an t an a/J et t a/O t h erS h el l No n S h el lS h el lHe l i x R edUN W T D B as e: 35。