产品竞争要素分析ppt18-经营管理(编辑修改稿)内容摘要：
iation or Switching Costs 缺乏歧异性或转换成本 Capacity Augmented in Large Increments 竞争能力大幅度增强 Diverse Competitors竞争者类型众多 Intensity of Rivalry Among Existing Competitors(2) High Strategic Stakes高策略性投入 High Exit Barriers高退出壁垒 – Specialized assets特殊资产 – Fixed costs of exit高退出成本 – Strategic interrelationships策略性关系 – Emotional barriers感情障碍 – Government amp。 social restrictions政府 amp。 社会限制 Shifting Rivalry竞争转移 Bargaining Power of Buyers It is Concentrated or purchases large volumes relative to seller sales 购买量较大 The products it purchases from the industry represent a significant fraction of the buyer’s cost or purchases 占据买方成本构成的比例较大 The products it purchases from the industry are standard or undifferentiatied 产品是标准化的、非歧异性的 It faces few switching costs面临较少转换成本 Bargaining Power of Buyers(2) It earns low profits 买方利润较低 Buyers pose a credible threat of backw。阅读剩余 0%
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