产业竞争分析与策略管理ppt50-经营管理(编辑修改稿)

产业竞争分析与策略管理ppt50-经营管理(编辑修改稿)内容摘要：

• 組織之正式員工 • 組織之臨時契約員工 • 組織之產業工會 2020/9/18 载 22 利害關係人與企業 2020/9/18 载 23 Stakeholder analysis Who matters, how much  Customers, suppliers, owners, workers, munity groups, government  At core, strategic, or environmental levels What matters, why and when  What is at stake for the stakeholders? Why do they care? When and how might they act?  What is at stake for the firm? What are the likely impacts on the firm? Why? When? Response options  Cooperate, pete, coopt(現有成員 )將 ...選為新成員。 增補 ...為新成員 , cut out... 2020/9/18 942 休閒產業分析 張弘宗 24 Environmental Analysis PEST(PESTE) Analysis Framework 2020/9/18 载 25 2020/9/18 载 26 2020/9/18 载 27 What is PEST Analysis? PEST analysis is very important environmental analysis tool that should be continuous and feed all aspects of analysis. The environmental factors is made up from: 1. The internal environment . staff (or internal customers), office technology, wages and finance, etc. 2. The microenvironment . our external customers, agents and distributors, suppliers, our petitors, etc. 3. The macroenvironment . Political (and legal) forces, Economic forces, Sociocultural forces, and Technological forces. These are known as PEST factors. 2020/9/18 载 28 Driving Forces: PESTE Analysis  Political / legal  Economic  Socio cultural  Technological  Ecological 2020/9/18 载 29 STEEP analysis Macro environment Economic Forces Ecological ForcesSociocultural Forces Technological Forces Political Forces Firm/ Organization Structure Culture Competencies Resources Operating Environment Trade Association Regulators Union/ employees Competitors Creditors Suppliers Customers Communities Stockholders 2020/9/18 载 30 Political / legal factors  Monopolies legislation,deregulation  Environmental protection laws  Foreign trade regulations  Employment law  Government stability  Taxation 2020/9/18 载 31 Economic factors  Business cycles  Interest rates  Money supply  Inflation  Unemployment  Energy costs 2020/9/18 载 32 Socio cultural factors  Population demographics  Ine distribution  Social mobility  Lifestyle changes  Attitudes  Consumerism  Levels of education 2020/9/18 载 33 Technological factors  New discoveries/developm。