strictlyprivate-经营管理(编辑修改稿)

strictlyprivate-经营管理(编辑修改稿)内容摘要：

202530352020 2020 2020 2020 2020 2020Tariff Rate on Nonknitted Series Garment Draft C:\Documents and Settings\xinmei situ\My Documents\Ports\ 7/1/02 16:49 Project Harbour D e s c r i p ti o nB o u n d r a te a td a te o f a c c e s s i o n F i n a l B o u n d r a te I m p l e m e n ta ti o n 2020Y 2020Y 2020Y 2020YK n i t t e d w o m e n 39。 s s u i t s :61041100 O f w o o l o r f i n e a n i m a l h a i r 25 1 7 . 5 2020 2 3 . 1 2 1 . 3 1 9 . 4 1 7 . 561041200 O f c o t t o n 21 1 7 . 5 2020 1 9 . 8 1 8 . 7 1 7 . 561041300 O f s y n t h e t i c f i b r e s 2561041900 O f o t h e r t e x t i l e m a t e r i a l s 25 1 7 . 5 2020 2 3 . 1 2 1 . 3 1 9 . 4 1 7 . 5W o m e n 39。 s s u i t s :62041100 O f w o o l o r f i n e a n i m a l h a i r 25 1 7 . 5 2020 2 3 . 1 2 1 . 3 1 9 . 4 1 7 . 562041200 O f c o t t o n 21 1 7 . 5 2020 1 9 . 8 1 8 . 7 1 7 . 562041300 O f s y n t h e t i c f i b r e s 25 1 7 . 5 2020 2 3 . 1 2 1 . 3 1 9 . 4 1 7 . 562041900 O f o t h e r t e x t i l e m a t e r i a l s 25 1 7 . 5 2020 2 3 . 1 2 1 . 3 1 9 . 4 1 7 . 5Source： Ministry of Foreign Trade and Economic Cooperation, PRC China tariff on imported clothes will be cut down to 16% by 2020 against its 30% in 2020. Sample Tariff Reduction Schedule Section 2Tariff Reduction And Its Impact on Price 10 3Competitors Overview 11 Transaction Services Draft C:\Documents and Settings\xinmei situ\My Documents\Ports\ 7/1/02 16:49 Project Harbour Segment Key players in China Typical price of a blouse Comments High End Christian Dior, MaxMara, Chanel, Louis Vuitton. at least Rmb1,500 and more often than not at Rmb3,000 and above Exclusively foreign brands. Limited presence in China (present only in the biggest cities). With the exception of MaxMara, most of these are predominently sellers of perfume, leather goods and fashion accessories, rather than apparel. Apparel in the segment are largely imported. The wellknown international brand names will have a great impact on the consumption level of the middle and middlehigh end fashion wears. MidHigh Ports, Cordier, Episode, Biba,Tsubomi, Mondial Atellier White Collar , Botao. Rmb600 to Rmb1,800 Largely foreign/JV brands, but a few local brands. General only present in the bigger coastal cities. Fashion in this category is generally more business and less casual in style vs. the mid end apparel. Most are manufactured in China, using a high content of imported fabrics. Some of brand names already have a fairly large amount of market shares and popularities among customers since they have been enter the Chinese market for a long time. Mid End Yefe , Theme , Esprit, Jessica, Faige,Giodano Ladies, Mango,. Rmb250 to Rmb500 Similar characteristics as midhigh end apparel, although clothing here are generally more casual/leisure in style. Most are manufactured in China with a lower content of imported fabrics. Low Jean West , Baleno , Bossini , Giordano , G2020. Rmb80 – Rmb100 Mainly foreign brands as locals, generally do not yet have the fashion and franchise management expertise. Present in the bigger coastal cities and well as a number of second tier cities. High percentage of market shares. Weak Weak Strong Midhigh and mid end brands are the key petitors of Ports Source： PwC China Market Research Section 3Competitors Overview 12 Draft C:\Documents and Settings\xinmei situ\My Documents\Ports\ 7/1/02 16:49 Project Harbour Brand Esprit * White Collar Biba Faige* Episode Jessica* Company in China Name: 华润思捷实业有限公司 . BJ amp。 DL branches Name: Beijing White Collar Fashion Wear Co.,Ltd Name: Hongkong Biba Co.,Ltd. Agencies in BJ, SH and GZ Name: 日本世界公 司 Agency in Shanghai Name: Zhangshan Huatai weaving Co.,Ltd. Company Type Wholly owned (HK) JV(SinoHK) Wholly owned (HK) Wholly owned (Japan) Wholly owned (HK) Year of entry to China 1990‟s 1994 1993 1993 N/A Headquarter Shanghai Beijing Hong Kong Beijing Guangdong Plant Base N/A Beijing Wuxi, Shanghai OEM Zhongshan Key Strategy Esprit will continue to develop it‟s retail outlets and plan to reach 500 by Year 2020 Northern part of China is its targeting sale market, while its market in Southern part of China is yet to be developed. There is only one store in Nanjing • Annually, 20% of its clothes are imported from France in order to ensure the high class of the brand name. • Stress on some key regional mark。