20xx年饮料工业调查报告-全英文(doc)-食品饮料(编辑修改稿)

20xx年饮料工业调查报告-全英文(doc)-食品饮料(编辑修改稿)内容摘要：

ials are less popular at this time pared to paperboard and shrinkwrap. Overall, 33 percent of processors use ringtop carriers and 23 percent use flexible packaging. Most processors plan to keep ringtop carrier usage at current levels during the next five years. Flexible packaging, however, can anticipate greater growth, with 57 percent of processors planning to use more through 2020. Flexible packaging is admired because it stands out, has variety and is convenient. Plus, most processors have not experienced a price increase with flexible in the past 12 months. “Volume is increasing steadily on all SKUs that use flexible packaging,” says a global manufacturer. Package sizes Niy percent of processors have multiple package sizes for their most popular beverage. Having more package sizes represents the past, current and future trends in beverage packaging. Almost all processors have multiple package sizes, and 40 percent report an increase in the variety of package sizes in the past 12 months. This trend will continue as 44 percent plan to add new sizes in 2020. The data show that a higher variety of package sizes correlates positively to processors with more than $100 million in annual revenue. It also is interesting to note that aluminum cans and PET are most often associated with packaging variety。 glass typically has two iterations. Processors consider package variety an important investment for success, and the survey asked them to explain why this was so. Fiftythree percent mentioned customer demand and sales as the driver. Also, 26 percent have a marketing reason that includes attracting new customers, expanding a brand and product differentiation. In addition, 18 percent mentioned that variety creates options and “occasions” for more use. A new package also is a way to relaunch a bestselling beverage to a new set of consumers. A juice processor reports “increasing demand for smallsized packaging as orange juice pricing has increased.” A pany that offers drinks in various sizes of aluminum cans wants to “meet consumer expectations and keep consumers within our brand’s family of products” by offering a resealable can product. A water bottler finds “new equipment has allowed us broader ranges of bottling.” This study suggests that offering beverages in various package sizes is an asset. A processor, who has the capability to create various sizes and is not doing so should consider that ability an underexploited asset at this time. Packages at retail What’s important for a package at retail? In two words: presentation and preference. These two considerations are slightly more important than cost. At least 90 percent of processors agree that presentation, consumer preference and cost are very important at retail. Other package issues have less impact on retail at this time. However, given the current desire for invisible carbon footprints, efficiencies and sustainability are likely to bee more important in the near future. Currently, distribution efficiencies are considered very important by 53 percent of processors and somewhat important by 44 percent — a few consider this not important. Sustainability Not everyone is “green” at this time but many exciting projects are in the pipeline for beverage processors to consider in the ing years as consumers begin to demand more sustainable options. Currently, 39 percent of all beverage processors have incorporated sustainability into their packaging. But this percentage will。