麦肯广告公司pulse技巧(ppt21)英文版!-广告知识(编辑修改稿)

麦肯广告公司pulse技巧(ppt21)英文版!-广告知识(编辑修改稿)内容摘要：

abound. They are like social butterflies. Always working, using social venues to unwind as well as drive their business goals. 12 Key Insight Today‟s career builders are the „MBA generation‟. • They seek for opportunities that will earn for them more knowledge, better skills, higher pay. • There’s a bounty of educational opportunities that offer further learning in business, technical, language both in Vietnam and overseas like Australian business schools that have mushroomed in HCM in the last 2 years. There is a growing market for British and US overseas educational placements despite their ridiculously steep prices. 13 Key Insight • Belonging to the MBAgen, they need tools that will help equip them with the confidence to achieve better things. • Tools that will enhance their working (IT, mobile phone, travel services) • Tools that will make them ooze with confidence (fashion, personal/oral care, transport, club membership, real estate) • Tools that will advance their learning and prepare them for the next corporate level (language courses, overseas/corporate/business training or courses). 14 Key Insight While driven to succeed, VN career builders are naturalborn social butterflies. • The social work system in Vietnam is so interesting such that information travels at unbelievably light speed. • Networking and socializing are one and the same for them such that business and pleasure are mixed. • Any street caf233。 corner, neighborhood alley, office corridor, and lately through technology (SMS, IMS, chatting) are conducive venues to share information. • Young adults fill up caf233。 shops every night after a day’s work till late in the。