中国文化走出去的三个策略外文翻译(编辑修改稿)

中国文化走出去的三个策略外文翻译(编辑修改稿)内容摘要：

products, but also triggering consumption and creating new market needs. To establish sales channels for Chinese cultural products has bee an urgent task facing each of us in the industry. China’s cultural trade is restricted by limited productions, a low market rate, insufficient overseas marketing input and the absence of overseas sales channels and offices. China’s cultural trade needs to have its own sales channels. I believe we can do the job from two 内蒙古工业大学本科毕业设计外文文献翻译 3 aspects. Firstly, by getting hold of the highend sales channels. Secondly, by moving the sales team forward. To get a foothold in the socalled highend sales channels, would secure the mainstream customers and highend platforms. These markets would promote China’s branded cultural products and deepen the influence of Chinese culture in the long term. It would also be beneficial to build sales offices in key cities in Asia, America, Europe and other regions, and to move the sales teams forward to do research and promotion in targeted markets. All these would help build secure and stable sales channels for China’s cultural trade. We need creative minds and flexible systems to build the overseas sales channels, and to have new explorations and discoveries in fields like concepts, capital and talents. At the same time, for national policies, we suggest breaking local protections and the limitations of current policies, in building farreaching, useful and flexible overseas sales channels for Chinese cultural trade. 3. the strategy of main bodies Li Changchun, member of the Standing Committee of the Political Bureau of the CPC Central Committee, said the key to export of Chinese culture is products and enterprises, which are the main bodies of market. This is an important conclusion on intensive research on international cultural trade rules. For example, the influence of American culture over the world was achieved with bodies such as Time Warner, Hollywood, Broadway, Disney and such giant group panies. The market main bodies know the market’s needs the best, and can see through the fast changing environment. They win the market share by acquiring all the information with the most direct and efficient way. The export of Chinese culture should be mainly through trade, and only with trade. This way, the market’s main bodies can funct。