bcg-writingclearandinterestingslides(ppt55)-it(编辑修改稿)

bcg-writingclearandinterestingslides(ppt55)-it(编辑修改稿)内容摘要：

is an estimate, assuming the 4 major banks accounting for 72% of the banking sector loan outstanding balance Source: China Financial Almanac。 IMD。 Lit. search。 BCG analysis Example 22 来自 中国最大的资料库下载 MARKET PROJECTION PRIMARILY BASED ON COUNTRY STATISTICS AND CONSUMER RESEARCH Projection Methodology China market potential Parameters Drivers Source Volume Growth Revenue of babies % on BF Average consumption Average price by product type Weighted volume X X X Future trend of parameters • Birth rate • Population • Geography • Ine • Age of baby • Usage behavior • Product by stage • Manufacturer ownership • Package type • Share • Birth growth rate • BF usage trend • Price trend • Consumer research • Crosscountry parison • Statistics Bureau • Competitive analysis • Store checks • Trade interviews • Statistics Bureau • Consumer research • Desk research • ERC report • Competitive interviews Example 23 来自 中国最大的资料库下载 WHAT DO YOU WANT TO SAY? Column Pie Line Stacked Column Map Bubble Relationship Multiple Pie Area Bar Spider Scatter Changes over time Parts of a whole Comparison of several items or places Relationships between variables Descriptive Explanatory Simple information Complex information When to use what? 24 来自 中国最大的资料库下载 SOME BASIC RULES FOR DESCRIPTIVE GRAPHICS For Time Series, Use a Column or Line Chart Western cultures read time as moving from left to right • Common convention Use a column or stacked column chart if • Fewer than ten or so time periods • Data is accumulated in discrete occurrences ., periods of production Use a line or area chart if • More than ten or so data points/periods • Data is continuous or cumulative ., number of stores, stock prices by days • Trends (., slopes) are the point you want to make 25 来自 中国最大的资料库下载 GROWTH IN TRADE FINANCE SLOWED AND WILL REMAIN SLUGGISH Trade finance expected to decline 10% in 1998 232513152422190510152025301992 1993 1994 1995 1996 1997 1998ETotal trade finance (US$B) 15% 27% 16% 9% • Slowdown in external trade has contributed to the decline • Expected trade set back in the near future will further make trade finance decline Source: HK banking industry。 Paribas Asia Securities。 HK Moary Authority CAGR 9297 14% 4% 10% Trade volume growth 13% 24% 17% 3% 2% 5% Example 26 来自 中国最大的资料库下载 SOME BASIC RULES FOR DESCRIPTIVE GRAPHICS For Item Comparisons or Comparison of Parts of a Whole, Use a Bar Chart or a Stacked Column Chart Use a bar chart for • Market research survey responses • Competitor parisons reserves column charts for time series parisons leaves room for long labels on the left axis Use a stacked column chart for • Cost structures or cost structure parisons • Regional market share parisons • Changes or differences in mix across time or petitors 27 来自 中国最大的资料库下载 MOTHERS WILLING TO BREASTFEED BUT WOULD USE INFANT FORMULAE AS A SUPPLEMENT Supplement baby food Baby food better for baby “ Cannot‖ breastfeed (not enough milk) Do not have time to breastfeed (. work reasons) Others(1) Total 06 month 612 month 13 year 0 200 400(1) Typical other reason: baby likes it Source: Survey results。 BCG analysis Why do you choose baby formulae? Example 28 来自 中国最大的资料库下载 FOREIGN PLAYERS ALREADY HAS A STRONG FOOT INTO FOREIGN CURRENCY BUSINESS 10%6%44%3%2%13%22%100%I C B C ABC B O C CCB B a n k o fC o m m u n i c a ti o n sO th e r r e g i o n a lb a n k sF o r e i g n b a n k s T o ta lShare of foreign currency loans (As at the end of 1999) 4 major stateowned banks Other local banks Foreign banks Example 29 来自 中国最大的资料库下载 SOME BASIC RULES FOR DESCRIPTIVE GRAPHICS For Complex Spatial and Temporal Comparisons, a Range of Mapping Techniques Are Available Use territory map for • Market attractiveness • Competitor peration Use a process or time map for • Efficiency measures • Time lines • Process flows 30 来自 中国最大的资料库下载 SOME BASIC RULES FOR EXPLANATORY GRAPHICS For Regressions and Causal Relationships Use an XY scatter chart for • Point regressions do not show regression line if slide is for exploratory purposes but include it if you are sure of the point you want to make Use a bubble chart for regressions where • A third dimension is required ., assets or sales bubb。