441营销管理-当代市场调研01(ppt18)英文版-市场调研(编辑修改稿)

441营销管理-当代市场调研01(ppt18)英文版-市场调研(编辑修改稿)内容摘要：

History and Future of Marketing Research The Role of Market Research in Decision Making The Profound Impact of the Inter Deciding Whether to Conduct Market Research Learning Objectives Chapter 1 The Role of Market Research in Management Decision Making Applied Research versus Basic Research Applied research To better understand the market. Basic research To expand the frontiers of knowledge. To understand the importance of marketing research. The Nature of Marketing The History and Future of Marketing Research The Role of Market Research in Decision Making The Profound Impact of the Inter Deciding Whether to Conduct Market Research Learning Objectives Chapter 1 The Role of Market Research in Management Decision Making The Nature of the Applied Research Depends on the Type of Research Conducted Programmatic research To better understand the market. Selective research To expand the frontiers of knowledge. Evaluative research To assess program performance To understand the importance of marketing research. The Nature of Marketing The History and Future of Marketing Research The Role of Market Research in Decision Making The Profound Impact of the Inter Deciding Whether to Conduct Market Research Learning Objectives Chapter 1 The Role of Market Research in Management Decision Making Advantages of Inter Surveys Rapid Development, Real Time Reporting Dramatically Reduced Costs Readily Personalized Ease and Convenience Encourage Respondent Participation Contact the HardtoReach To understand the importance of marketing research. The Nature of Marketing The History and Future of Marketing Research The Role of Market Research in Decision Making The Profound Impact of the Inter Deciding Whether to Conduct Market Research Learning Objectives Chapter 1 The。