20xx年家乐福全球情况和swot分析ppt59全英文-超市连锁(编辑修改稿)内容摘要:
uania Luxembourg Malaysia Mexico Morocco Netherlands Nicaragua Norway Oman Paraguay Peru Philippines Carrefour 414 9 946 4 6 21 1 WalMart 405 595 Ahold 98 27 21 33 38 41 2,280 20 1,173 12 39 Tesco 52 3 Metro 14 32 79 1 3 5 22 … continued next page Number of stores by country eintelligence on global retailing Leading Global Retailers’ Global Spread, 2020 20 | Source: M+M Pla Retail Country Puerto Rico Poland Portugal Qatar Republic of Ireland Romania Russia Singapore Slovakia South Korea Spain Sweden Switzerland Taiwan Thailand Tunisia Turkey UAE UK USA Vietnam Carrefour 76 346 1 1 1 4 25 2,802 11 28 17 1 134 8 WalMart 54 12 259 3,401 Ahold 179 12 694 2,127 51 1,628 Tesco 77 77 17 20 3 49 1,975 Metro 81 10 16 6 6 36 15 23 29 2 Number of stores by country eintelligence on global retailing Europe eintelligence on global retailing Analysis By Country: Belgium 22 | Source: M+M Pla Retail Carrefour’s status: Leader Main petitors(s): Delhaize, Colruyt, Cora Strengths 1. Market leader. 2. Operations span a wide variety of formats/fascias. 3. Hypermarkets performing well in nonfood ranges. Opportunities 1. Discount store development. 2. More forecourt stores. 3. Greater synergies between different supermarket chains. Weaknesses 1. Unprofitable since acquisition. 2. Conversion of hypermarkets to Carrefour banner has alienated some shoppers. 3. Labour relations have been problematic. Threats 1. Colruyt set to add space through Laurus deal. eintelligence on global retailing Analysis By Country: Czech Republic 23 | Source: M+M Pla Retail Carrefour’s status: Number 8 Main petitors(s): Ahold, Schwarz, Rewe Strengths 1. Credible economy ranges. 2. Adaptable hypermarket format. 3. Local buying infrastructure. 4. Impressive food and nonfood offer. Opportunities 1. Begin to catch up in discount store terms. 2. More smaller format hypermarkets. 3. Possible withdrawals by foreign players could provide acquisition opportunity. Weaknesses 1. Lagging rival operators by a large margin. 2. Perceived as too upmarket by many shoppers. 3. Has watched as other players have started opening discount units. Threats 1. Faced by strong petition from impressive international rivals. 2. Could risk being seen as leisure/tourist destination rather than a shopping venue. eintelligence on global retailing Analysis By Country: France 24 | Source: M+M Pla Retail Carrefour’s status: Leader Main petitors(s): Leclerc, ITM, Auchan Strengths 1. Overwhelming leader. 2. Immense brand awareness and trust. 3. Multiformat presence in all areas of country. 4. Extensive private label lines. Opportunities 1. Development of clothing supply chain and ranges. 2. Supermarket and discount store openings. 3. Growth of cstore/forecourt store business. Weaknesses 1. Lost sight of quality in recent priceled skirmishes with rivals. 2. Lost market share to Leclerc. 3. Disappointing Emerce. 4. Promod232。 s integration has not been seamless. Threats 1. Heavy price petition – especially from German discounters. 2. Not much scope for acquisitions. 3. Planning laws are restrictive. 4. Rivals joining forces. 5. WalMart evaluating entry into France. eintelligence on global retailing Analysis By Country: Greece 25 | Source: M+M Pla Retail Carrefour’s status: Leader Main petitors(s): Delhaize, Sklavenitis, Veropoulos Strengths 1. Number one in the market. 2. Joint venture and joint branding mean the stores have a “local” appeal. 3. Active in hypers, supers and discount stores. 4. Franchise deals mean low cost and low risk. Opportunities 1. Development of clothing supply chain and ranges. 2. Still potential for many more stores. 3. Fairly relaxed petition laws could enable sizeable acquisitions. Weaknesses 1. Lower share of locally sourced goods than in other markets. 2. Some critics suggest that rebranding of certain operations has been rushed and confusing. Threats 1. Smaller rivals such as Delhaize and Atlantic are fighting hard for market share. eintelligence on global retailing Analysis By Country: Italy 26 | Source: M+M Pla Retail Carrefour’s status: Number 3 Main petitors(s): Coop Italia, Conad, Auchan Strengths 1. Reasonable hypermarket and supermarket presence. 2. Effectively ditched frozen food chain. 3. Ownbrands and nonfood ranges pare well to larger domestic rivals. Opportunities 1. Acquisitions. 2. Could introduce Dia in the longer term. 3. Convenience format is ripe for expansion. 4. Growth into underdeveloped South. Weaknesses 1. Stores appear quite clinical alongside their Italian counterparts. 2. Overconcentration in NorthEast. Threats 1. Conad and Cop Italia are strong rivals with impressive multiformat operations. 2. Auchan is poised for sustained growth in Italy. 3. Store openings are beset with red tape. eintelligence on global retailing Analysis By Country: Poland 27 | Source: M+M Pla Retail Carrefour’s status: Number 5 Main petitors(s): Auchan, Jer243。 nimo Martins, Casino Strengths 1. Decent work hypermarkets and supermarkets. 2. Has been enjoying encouraging parabl。20xx年家乐福全球情况和swot分析ppt59全英文-超市连锁(编辑修改稿)
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