管理咨询核心课程企业研究方法(ppt26)英文-咨询方法(编辑修改稿)内容摘要：
4 3 2 1 displeased Itemised Rating Scale This is an unbalanced rating scale which does not have a neutral point. N o t a t a l li n te r e s te dS o m e w h a ti n te r e s te dM o d e r a t e l yi n te r e s te dV e r y m u c hi n te r e s te d1 2 3 4H o w w o u l d y o u r a t e y o u r i n te r e s t i n c h a n g i n gc u r r e n t o r g a n i s a ti o n a l p o l i c i e s ? 1 2 3 4Fixed or Constant Sum Rating Scale Respondents are asked to distribute a given number of points across various items, eg: Fragrance — Colour — Shape — Size — Texture of lather — Total points 100 Stapel Scale Measures the direction and intensity of the attitude towards the items under study, eg +3 +3 +3+2 +2 +2+1 +1 +1Ad o p tin g mo d e rnte ch n o log yPro d u ct in n o v a tio n In te rp e rson a l skil ls–1 –1 –1–2 –2 –2–3 –3 –3Graphic Rating Scale Ranking Scales • paired parison • forced c。阅读剩余 0%
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